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BrightEdge Technologies, Inc. v. Searchmetrics, GmbH. et al DC CAFC
- 4:14-cv-01009
- N.D. Cal.
- Judge: Haywood S. Gilliam Jr +1
- Filed: 03/04/2014
- Closed: 03/26/2019
- Latest Docket Entry: 03/27/2019
- PACER
- Docket updated daily
1
Plaintiff
2
Defendants
1
Accused
Product
5
Patents-in-Suit
1,849
Days in
Litigation
-
BrightEdge Technologies, Inc. v. Searchmetrics, GmbH. et al DC CAFC
- 4:14-cv-01009
- N.D. Cal.
- Judge: Haywood S. Gilliam Jr +1
- Filed: 03/04/2014
- Closed: 03/26/2019
- Latest Docket Entry: 03/27/2019
- PACER
- Docket updated daily
Causes of Action
Infringement
Willful Patent Infringement
Market Sector
E-commerce and Software
Referred Judge
Assigned Judge
Outcome Summary
- Patent Information
-
Validity & Enforceability
Claim # | Claim Text | Outcome |
---|---|---|
1 |
A method for optimizing online references to an entity that are non-paid advertisements, the method comprising: searching at least one channel unassociated with paid advertisements on a network for references to the entity unassociated with paid
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|
Invalid (101)
Entry 209 |
2 |
The method of claim 1, wherein searching the at least one channel includes searching at least one of: organic searches, page searches, e-mail, blogs, social networks, social news, affiliate marketing, discussion forums, news sites, rich media, and
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Invalid (101)
Entry 209 |
3 |
The method of claim 1, wherein using a plurality of search terms to generate search results includes using a plurality of keywords.
|
Invalid (101)
Entry 209 |
4 |
The method of claim 3, wherein using a plurality of keywords further includes crawling previously returned search results and conducting a keyword frequency analysis to identify at least some of the plurality of keywords.
|
Invalid (101)
Entry 209 |
5 |
The method of claim 1, wherein scoring the references to the entity associated with each of the plurality of search terms includes determining a keyword rank.
|
Invalid (101)
Entry 209 |
6 |
The method of claim 1, further comprising scoring references unassociated with the entity and associated with each of the plurality of search terms to generate scores for the references unassociated with the entity within the search results with
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Invalid (101)
Entry 209 |
11 |
A non-transitory computer readable storage medium configured to cause a system to perform operations of optimizing online references to an entity that are non-paid advertisements, the operations comprising: searching at least one channel unassociated
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|
Invalid (101)
Entry 209 |
12 |
The non-transitory computer readable storage medium of claim 11, wherein the operations further comprise scoring the references to the entity associated with each of the plurality of search terms includes determining a keyword rank.
|
Invalid (101)
Entry 209 |
13 |
The non-transitory computer readable storage medium of claim 11, wherein the operations further comprise: scoring references unassociated with the entity and associated with each of the plurality of search terms to generate scores for the references
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|
Invalid (101)
Entry 209 |
Claim # | Claim Text | Outcome |
---|---|---|
1 |
A method of correlating an external reference to a Web Page with a conversion performed on the Web Page to provide information regarding an effectiveness of an organic marketing campaign, the method comprising: identifying a Web Page; identifying a
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Invalid (101)
Entry 209 |
2 |
The method of claim 1, wherein the Web Page includes one or more entry pages, wherein the one or more entry pages includes one or more links to additional pages within the Web Page.
|
Invalid (101)
Entry 209 |
3 |
The method of claim 1, wherein the conversion on the Web Page includes a purchase by the visitor of an item from the Web Page.
|
Invalid (101)
Entry 209 |
4 |
The method of claim 3, further comprising identifying an amount of money spent by the visitor on the purchase.
|
Invalid (101)
Entry 209 |
5 |
The method of claim 1, wherein the conversion on the Web Page includes following a link on the Web Page to a second Web Page.
|
Invalid (101)
Entry 209 |
6 |
The method of claim 1, wherein the conversion on the Web Page includes loading the Web Page.
|
Invalid (101)
Entry 209 |
Claim # | Claim Text | Outcome |
---|---|---|
1 |
A method of correlating an external reference to one or more entry web pages with one or more conversions performed as a result of visits to the entry web pages to provide information regarding an effectiveness of an organic marketing campaign, the
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Valid (101)
Entry 209 |
2 |
The method of claim 1, wherein a conversion performed as a result of a visit to an entry web page comprises making a purchase on a website.
|
Valid (101)
Entry 209 |
3 |
The method of claim 1, wherein a conversion performed as a result of a visit to an entry web page comprises following a link on a website, selecting content on the website, or contacting a third party using contact information displayed on the
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Valid (101)
Entry 209 |
4 |
The method of claim 1, wherein a conversion performed as a result of a visit to an entry web page comprises posting content on a website or submitting information using a form on the website.
|
Valid (101)
Entry 209 |
5 |
The method of claim 1, wherein the analyzing the organic search results to determine rank positions of the entry web pages comprises: determining that at least one of the entry web pages is listed in the organic search results; and determining where
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|
Valid (101)
Entry 209 |
6 |
The method of claim 1, further comprising: determining monetary value of the conversions, wherein the monetary value comprises a total monetary value of the conversions, an average monetary value of the conversions, or a monetary value for each
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|
Valid (101)
Entry 209 |
7 |
A method of correlating an external reference to one or more entry web pages with one or more conversions performed as a result of visits to the entry web pages to provide information regarding an effectiveness of an organic marketing campaign, the
view more
|
Valid (101)
Entry 209 |
8 |
The method of claim 7, wherein a conversion performed as a result of a visit to an entry web page comprises making a purchase on a website.
|
Valid (101)
Entry 209 |
9 |
The method of claim 7, wherein a conversion performed as a result of a visit to an entry web page comprises following a link on a website, selecting content on the website, or contacting a third party using contact information displayed on the
view more
|
Valid (101)
Entry 209 |
10 |
The method of claim 7, wherein a conversion performed as a result of a visit to an entry web page comprises posting content on a website or submitting information using a form on the website.
|
Valid (101)
Entry 209 |
11 |
The method of claim 7, wherein the analyzing the organic search results to determine rank positions of the entry web pages comprises: determining that at least one of the entry web pages is listed in the organic search results; and determining where
view more
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Valid (101)
Entry 209 |
12 |
The method of claim 7, further comprising: determining monetary value of the conversions, wherein the monetary value comprises a total monetary value of the conversions, an average monetary value of the conversions, or a monetary value for each
view more
|
Valid (101)
Entry 209 |
13 |
A method for estimating the value of an organic marketing campaign, the method comprising: receiving an identification of one or more entry pages associated with a website; receiving one or more keywords related to the entry pages; by a computing
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Valid (101)
Entry 209 |
14 |
The method of claim 13, wherein a conversion performed as a result of a visit to an entry web page comprises making a purchase on a website, posting content on a website or submitting information using a form on the website.
|
Valid (101)
Entry 209 |
15 |
The method of claim 13, wherein a conversion performed as a result of a visit to an entry web page comprises following a link on a website, selecting content on the website, or contacting a third party using contact information displayed on the
view more
|
Valid (101)
Entry 209 |
16 |
The method of claim 13, wherein the analyzing the organic search results to determine rank positions of the entry pages comprises: determining that at least one of the entry pages is listed in the organic search results; and determining where the at
view more
|
Valid (101)
Entry 209 |
17 |
The method of claim 13, further comprising: determining monetary value of the conversions, wherein the monetary value comprises a total monetary value of the conversions, an average monetary value of the conversions, or a monetary value for each
view more
|
Valid (101)
Entry 209 |