System and method for displaying advertisements with played data

US 6,351,736 B1
Filed: 09/03/1999
Issued: 02/26/2002
Est. Priority Date: 09/03/1999
Status: Expired due to Fees

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1. A system for playing data of a first data type while displaying an advertisement of a second data type, the first data type being different than the second data type, the system comprising:

(a) a user computer for receiving the data of the first data type and the advertisement of the second data type, and for playing the data of the first data type and displaying the advertisement of the second data type;

(b) a first data type display module for driving said user computer for playing the data of the first data type; and

(c) an advertisement module for receiving the advertisement of the second data type and for driving said user computer to display the advertisement, such that playing the data of the first data type is coupled to displaying the advertisement.

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Abstract

A method and a system for playing a first type of data, such as audio stream data, for the user while simultaneously displaying an advertisement in the form of a second type of data, such as video data. The system and method enable advertisements to be displayed while music is being played from an audio file by the computer of the user, thereby providing an alternative revenue source for the owner of the rights to the audio data. Furthermore, since the advertisement is in a data format, preferably video data, which is different from that of the audio music file, the display of such an advertisement does not interfere with the enjoyment of the music or other audio data being played.

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66 Claims

1. A system for playing data of a first data type while displaying an advertisement of a second data type, the first data type being different than the second data type, the system comprising:
- (a) a user computer for receiving the data of the first data type and the advertisement of the second data type, and for playing the data of the first data type and displaying the advertisement of the second data type;
  
  (b) a first data type display module for driving said user computer for playing the data of the first data type; and
  
  (c) an advertisement module for receiving the advertisement of the second data type and for driving said user computer to display the advertisement, such that playing the data of the first data type is coupled to displaying the advertisement.
- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 65)
- - 2. The system of claim 1, wherein the data of the first data type is audio data and the advertisement is visual data.
  - 3. The system of claim 2, wherein said first data type display module is an audio display module and said user computer further comprises a sound card and at least one speaker for displaying said audio data.
  - 4. The system of claim 3, wherein said audio display module is an audio codec software program.
  - 5. The system of claim 2, wherein said audio data is in a format of audio stream data.
  - 6. The system of claim 2, wherein said audio data is in a format of an electronic audio file.
  - 7. The system of claim 2, wherein said visual data is video data, said advertisement module includes a video display module, and said user computer further comprises a video card and a display screen.
  - 8. The system of claim 7, wherein said video display module is a video codec software program.
  - 9. The system of claim 1, further comprising:
10. The system of claim 9, wherein said external server also serves said data of the first data type to said user computer.
11. The system of claim 10, wherein the advertisement of the second data type is downloaded with said data of the first data type.
12. The system of claim 10, wherein said advertisement module further comprises an advertisement management module, said advertisement management module retrieving the advertisement from said external server.
13. The system of claim 12, wherein said data of the first data type includes an identifier, such that the advertisement of the second data type is selected by said advertisement management module according to said identifier.
14. The system of claim 13, wherein the advertisement is stored on said user computer.
15. The system of claim 9, wherein said network is the Internet.
16. The system of claim 1, wherein playing the data of the first data type triggers the display of the advertisement.
17. The system of claim 16, wherein the data of the first data type is played before the advertisement is displayed.
18. The system of claim 16, wherein the data of the first data type is played after the advertisement is displayed.
65. The system of claim 1, wherein the data of the first data type includes data other than an update to the system programming.

19. A method for playing data of a first data type while displaying an advertisement of a second data type, the first data type being different than the second data type, the method comprising the steps of:
- (a) providing a user computer for playing the data of the first data type and for displaying the advertisement of the second data type;
  
  (b) retrieving the data of the first data type;
  
  (c) retrieving the advertisement;
  
  (d) simultaneously playing the data of the first data type by said user computer while displaying the advertisement by said user computer; and
  
  (e) collecting an amount of revenue according to the step of displaying the advertisement.
- View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 66)
- - 20. The method of claim 19, wherein the data of the first data type is audio data and the advertisement is visual data.
  - 21. The method of claim 20, wherein said user computer is connected to the Internet and step (b) is performed by downloading said audio data as an audio file from the Internet.
  - 22. The method of claim 21, wherein the advertisement is selected according to a content of said audio file.
  - 23. The method of claim 19, wherein step (e) further comprises the step of detecting each time that the advertisement is displayed, such that said amount of revenue is at least partially calculated according to a number of times the advertisement is displayed.
  - 24. The method of claim 19, wherein said user computer is connected to an external server through the Internet, the method further comprising the steps of:
25. The method of claim 24, wherein said at least one statistic includes at least one characteristic selected from the group consisting of position for displaying the advertisement, size of the advertisement as displayed, frequency of display, duration of display and content of the advertisement.
26. The method of claim 19, further comprising the steps of:
- (f) selecting the advertisement by the user; and
  
  (g) displaying a Web browser when the advertisement is selected.
27. The method of claim 26, wherein the step of selecting the advertisement forms at least one statistic for calculating said amount of said revenue.
28. The method of claim 19, wherein the user computer is intermittently connected to the Internet, the method further comprising the steps of:
- (f) selecting the advertisement by the user;
  
  (g) displaying a GUI (graphical user interface) when the advertisement is selected if said user computer is not currently connected to the Internet;
  
  (h) performing at least one interaction with the user through said GUI;
  
  (i) connecting said user computer to the Internet; and
  
  (j) sending a result of said at least one interaction through the Internet.
29. The method of claim 28, wherein the step of selecting the advertisement forms at least one statistic for calculating said amount of said revenue.
66. The method of claim 19, wherein the user computer is intermittently connected to the Internet, the method further comprising the steps of:
- (f) selecting the advertisement by the user;
  
  (g) displaying a GUI (graphical user interface) when the advertisement is selected if said user computer is not currently connected to the Internet;
  
  (h) performing at least one interaction with the user through said GUI.

30. A system for displaying data of a first data set in conjunction with displaying an advertisement of a second data set, the system comprising:
- (a) a user computer for receiving the data of the first data set and the advertisement of the second data set, and for displaying the data of the first data set and displaying the advertisement of the second data set;
  
  (b) a first data set display module for driving said user computer for displaying the data of the first data set; and
  
  (c) an advertisement module for receiving the advertisement of the second data set and for driving said user computer to display the advertisement of the second data set, such that displaying the data of the first data set is coupled to displaying the advertisement of the second data set.
- View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
- - 31. The system of claim 30, wherein the data of the first data set and the data of the second data set each include at least one of audio data, visual data and application program data, and at least one type of data distinct from the data included in the other data set.
  - 32. The system of claim 31, wherein said audio data refers to a file format selected from at least one of the MP3 file format, the MIDI (musical instrument digital interface) format, and the WAV (digital audio file) format.
  - 33. The system of claim 31, wherein said visual data is selected from at least one of text, at least one still image, at least one animated image, at least one video image, textural information, and information pertaining to position on a display device of said user computer.
  - 34. The system of claim 31, wherein at least one of said first data set display module and said advertisement module is an audio display module, and said user computer further comprises a sound card and at least one speaker for displaying audio data.
  - 35. The system of claim 34, wherein said audio display module is an audio codec software program.
  - 36. The system of claim 31, wherein said audio data is in a format of audio stream data.
  - 37. The system of claim 31, wherein said audio data is in a format of an electronic audio file.
  - 38. The system of claim 31, wherein said visual data is video data, said advertisement module includes a video display module, and said user computer further comprises a video card and a display screen.
  - 39. The system of claim 38, wherein said video display module is a video codec software program.
  - 40. The system of claim 30, further comprising:
41. The system of claim 40, wherein said external server also serves said data of the first data set to said user computer.
42. The system of claim 41, wherein the advertisement of the second data set is downloaded with said data of the first data set.
43. The system of claim 40, wherein said advertisement module further comprises an advertisement management module, said advertisement management module retrieving the advertisement from said external server.
44. The system of claim 43, wherein said data of the first data set includes an identifier, such that the advertisement of the second data set is selected by said advertisement management module according to said identifier.
45. The system of claim 40, wherein the advertisement of the second data set is stored in said user computer.
46. The system of claim 40, wherein said network is the Internet.
47. The system of claim 30, wherein a command to play the data of the first data set triggers at least one of:
- (i) the display of the second data set prior to displaying the data of the first set;
  
  (ii) the display of the second data set after displaying the data of the first set; and
  
  (iii) the display of the second data set during the display of the data of the first set.

48. A method for displaying data of a first data set and displaying an advertisement of a second data set, the method comprising the steps of:
- (a) providing a user computer for displaying the first data set and for displaying the advertisement of the second data set;
  
  (b) retrieving the data of the first data set and the advertisement of the second data set by the user computer;
  
  (c) displaying the data of the first data set and the advertisement of the second data set by the user computer; and
  
  (d) collecting an amount of revenue according to the step of displaying the advertisement of the second data set.
- View Dependent Claims (49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
- - 49. The method of claim 48, wherein the data of the first data set and the data of the second data set each include at least one of audio data, visual data, and application program data, and at least one type of data distinct from the data included in the other data set.
  - 50. The method of claim 49, wherein said audio data refers to a file format selected from at least one of the MP3 file format, the MIDI (musical instrument digital interface) format, and the WAV (digital audio file) format.
  - 51. The method of claim 49, wherein said visual data is selected from at least one of text, at least one still image, at least one animated image, at least one video image, textural information, and information pertaining to position on a display device of said user computer.
  - 52. The method of claim 49, wherein said user computer is connected to the Internet and said audio data is downloaded as an audio file from the Internet.
  - 53. The method of claim 52, wherein the advertisement of the second data set is selected according to a content of said audio file.
  - 54. The method of claim 53, further comprising the step of detecting each time that the advertisement of the second data set is displayed, such that said amount of revenue is at least partially calculated according to a number of times the advertisement of the second data set is displayed.
  - 55. The method of claim 48, wherein said user computer is connected to an external server through the Internet, the method further comprising the steps of:
56. The method of claim 55, wherein said at least one statistic includes at least one of a position for displaying the advertisement, a size of the advertisement as displayed, a frequency of display, a duration of display and content of the advertisement.
57. The method of claim 55, further comprising the steps of:
- (h) selecting the advertisement by the user; and
  
  (i) displaying a Web browser when the advertisement is selected.
58. The method of claim 57, wherein the step of selecting the advertisement forms at least one statistic for calculating said amount of said revenue.
59. The method of claim 55, wherein the user computer is intermittently connected to the Internet, the method further comprising the steps of:
- (h) selecting the advertisement by the user;
  
  (i) displaying a GUI (graphical user interface) when the advertisement is selected if said user computer is not currently connected to the Internet;
  
  (j) performing at least one interaction with the user through said GUI;
  
  (k) connecting said user computer to the Internet; and
  
  (l) sending a result of said at least one interaction through the Internet.
60. The method of claim 59, wherein the step of selecting the advertisement forms at least one statistic for calculating said amount of said revenue.

61. A system for presenting data of a first data type while presenting advertising data of a second data type, the data of the first data type having at least one difference from the advertising data of the second data type, the system comprising:
- (a) a receiver, the receiver receiving the data of the first data type and the advertising data of the second data type;
  
  (b) a presenting unit coupled to the receiver, the presenting unit coupling the presentation of the data of the first data type to the presentation of the advertising data of the second data type.
- View Dependent Claims (62, 63)
- - 62. The system of claim 61, wherein the advertising data of the second data type is presented at least one of concurrently with, before, and after presentation of the data of the first data type.
  - 63. The system of claim 61, wherein the presenting unit includes a first presenting module and a second presenting module, the first presenting module presenting the data of the first data type, and the second presenting module presenting the advertising data of the second data type.

64. A method for presenting data of a first data type and presenting advertising data of a second data type, comprising the steps of:
- (a) downloading the data of a first data type;
  
  (b) downloading the advertising data of the second data type;
  
  (c) generating a first command for the presentation of the data of the first data type;
  
  (d) presenting the data of the first data type;
  
  (e) generating a second command for the presentation of the advertising data of the second data type based on at least one of the first command and the presentation of the data of the first data type; and
  
  (f) presenting the advertising data of the second data type.

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Current Assignee
Penobscot Prospect Limited Liability Company
Original Assignee
Everad Incorporated
Inventors
Weisberg, Tomer, Baz, Etay, Harush, Assaf Ben, Cohen, Lior
Primary Examiner(s)
Stamber, Eric W.
Assistant Examiner(s)
Tesfamariam, Mussie

Application Number

US09/389,356
Time in Patent Office

907 Days
Field of Search

705/1, 705/14, 705/50, 705/51, 705/54, 705/34, 705/10, 705/26, 705/27, 709/238, 707/11, 707/13, 707/100, 707/101
US Class Current

705/14.46
CPC Class Codes

G06Q 30/02   Marketing; Price estimation...

G06Q 30/0247   Calculate past, present or ...

G06Q 30/0277   Online advertisement

G06Q 30/0641   Shopping interfaces

System and method for displaying advertisements with played data

First Claim

4 Assignments

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Abstract

156 Citations

66 Claims

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System and method for displaying advertisements with played data

First Claim

4 Assignments

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Litigations

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Accused Products

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Abstract

156 Citations

66 Claims

Specification

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