Method to advertise and search on television for web content using a simplified interface

DC CAFC

US 7,194,698 B2
Filed: 03/25/2002
Issued: 03/20/2007
Est. Priority Date: 11/15/1999
Status: Expired due to Fees

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First Claim

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1. A method for interactive navigation comprising:

displaying one or more advertisements on a display;

receiving a user selection of a displayed advertisement; and

displaying content accessed via the internet, wherein the displayed content is associated with the selected advertisement, andwherein the content accessed via the internet is formatted for navigation with unique inputs.

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2 Petitions

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Abstract

A method and system to facilitate navigation of a wide-area network. A navigation matrix is displayed on a client node. The matrix pairs each navigation option with an input such that, for example, pressing a single key activates that navigation option. The key press event is forwarded to an information and services hub across the network. The hub then returns a next appropriate matrix layer which may be navigated in the same manner.

181 Citations

45 Claims

1. A method for interactive navigation comprising:
- displaying one or more advertisements on a display;
  
  receiving a user selection of a displayed advertisement; and
  
  displaying content accessed via the internet, wherein the displayed content is associated with the selected advertisement, andwherein the content accessed via the internet is formatted for navigation with unique inputs.
- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
- - 2. The method of claim 1, wherein one or more of the advertisements is selected based on a navigation option selected by a user.
  - 3. The method of claim 1, wherein one or more of the advertisements is selected based on a navigation path of a user.
  - 4. The method of claim 1, further comprising generating a simplified navigation interface wherein the simplified interface includes a set of primary navigation options.
  - 5. The method of claim 1, further comprising generating a simplified navigation interface wherein the simplified interface is a hierarchical matrix navigation system.
  - 6. The method of claim 1, wherein one or more of the advertisements is a secondary navigation option.
  - 7. The method of claim 1, further comprising generating a simplified navigation interface wherein the simplified interface is displayed by one of a television, computer, wireless device and handheld device.
  - 8. The method of claim 1, further comprising:
    - receiving a user input corresponding uniquely to a displayed advertisement;
      
      automatically selecting content accessed via the internet based on the user input, wherein the content is formatted for navigation with a unique user input; and
      
      displaying the selected content.
  - 9. The method of claim 1 further comprising:
    - displaying the one or more advertisements in a plurality of cells for user selection;
      
      receiving a user input corresponding uniquely to a displayed cell;
      
      automatically selecting advertising content based on one or more user cell selections; and
      
      displaying the selected content.
  - 10. The method of claim 9, wherein the selected advertisement is provided from an electronic commerce or information services provider via the internet.
  - 11. The method of claim 1, further comprising displaying the one or more advertisements in a grid or grid-like pattern.
  - 12. The method of claim 1, further comprising displaying the one or more advertisements in a predetermined arrangement of cells.
  - 13. The method of claim 1, further comprising:
    - displaying the one or more advertisements in one or more cells, the cells forming a first navigation layer;
      
      receiving a user input corresponding uniquely to a displayed cell;
      
      automatically selecting an advertisement based on the user input;
      
      displaying a second navigation layer in response to the user input; and
      
      displaying the selected advertisement in the second navigation layer.
  - 14. The method of claim 13, further comprising displaying a background advertisement at least partially visible behind the first navigation layer.
  - 15. The method of claim 13, further comprising iteratively receiving a next deeper navigation layer having at least one cell until a maximum depth of a navigation path is reached.
  - 16. The method of claim 13, further comprising:
    - displaying the navigation layer as a two-dimensional navigation matrix; and
      
      iteratively receiving a next deeper navigation matrix layer having at least one cell until a maximum depth of a navigation path is reached.
  - 17. The method of claim 1, further comprising:
    - displaying the one or more advertisements in a navigation interface comprising a network of spaced parallel bars, the network defining a plurality of cells;
      
      receiving a user input from a user input device for selecting one of the cells, the input corresponding uniquely to a displayed cell;
      
      automatically selecting a next advertisement based on one or more user cell selections; and
      
      displaying the selected advertisement in the navigation interface.
  - 18. The method of claim 1, further comprising:
    - receiving a user input from a keypad, remote control, mouse, tablet, rollerball, or speech recognition device.
  - 19. The method of claim 1, further comprising displaying one or more of the advertisements on a television or computer.
  - 20. The method of claim 1, further comprising displaying one or more of the advertisements on a wireless communicator or handheld device.
  - 21. The method of claim 1, wherein the content accessed via the internet further comprises streaming audio or video content.
  - 22. The method of claim 1, wherein one or more of the advertisements further comprises streaming audio or video content.

23. A machine-readable medium having program code stored thereon which, when executed by a machine, causes the machine to perform a method, the method comprising:
- displaying one or more advertisements on a display;
  
  receiving a user selection of a displayed advertisement; and
  
  displaying content accessed via the internet, wherein the displayed content is associated with the selected advertisement, andwherein the content accessed via the internet is formatted for navigation with unique inputs.
- View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
- - 24. The machine readable media of claim 23, wherein one or more of the advertisements is selected based on a navigation option selected by a user.
  - 25. The machine readable media of claim 23, wherein one or more of the advertisements is selected based on a navigation path of a user.
  - 26. The machine readable media of claim 23, wherein the method further comprises generating a simplified navigation interface and wherein the simplified interface includes a set of primary navigation options.
  - 27. The machine readable media of claim 23, wherein the method further comprises generating a simplified navigation interface and wherein the simplified interface is a hierarchical matrix navigation system.
  - 28. The machine readable media of claim 23, wherein one or more of the advertisements is a secondary navigation option.
  - 29. The machine readable media of claim 23, wherein the method further comprises generating a simplified navigation interface and wherein the simplified interface is displayed by one of a television, computer, wireless device and handheld device.
  - 30. The machine-readable medium of claim 23, wherein the methodfurther comprises:
    - receiving a user input corresponding uniquely to a displayed advertisement;
      
      automatically selecting content accessed via the internet based on the user input, wherein the content is formatted for navigation with a unique user input; and
      
      displaying the selected content.
  - 31. The machine-readable medium of claim 23, wherein the method further comprises:
    - displaying the one or more advertisements in a plurality of cells for user selection;
      
      receiving a user input corresponding uniquely to a displayed cell;
      
      automatically selecting advertising content based on one or more user cell selections; and
      
      displaying the selected content.
  - 32. The machine-readable medium of claim 31, wherein the selected advertisement is provided from an electronic commerce or information services provider via the internet.
  - 33. The machine-readable medium of claim 23, wherein the method further comprises displaying the one or more advertisements in a grid or grid-like pattern.
  - 34. The machine-readable medium of claim 23, wherein the method further comprises displaying the one or more advertisements in a predetermined arrangement of cells.
  - 35. The machine-readable medium of claim 23, wherein the method further comprises:
    - displaying the one or more advertisements in one or more cells, the cells forming a first navigation layer;
      
      receiving a user input corresponding uniquely to a displayed cell;
      
      automatically selecting an advertisement based on the user input;
      
      displaying a second navigation layer in response to the user input; and
      
      displaying the selected advertisement in the second navigation layer.
  - 36. The machine-readable medium of claim 35, wherein the method further comprises displaying a background advertisement at least partially visible behind the first navigation layer.
  - 37. The machine-readable medium of claim 35, wherein the method further comprisesiteratively receiving a next deeper navigation layer having at least one cell until a maximum depth of a navigation path is reached.
  - 38. The machine-readable medium of claim 35, wherein the methodfurther comprises:
    - displaying the navigation layer as a two-dimensional navigation matrix; and
      
      iteratively receiving a next deeper navigation matrix layer having at least one cell until a maximum depth of a navigation path is reached.
  - 39. The machine-readable medium of claim 23, wherein the method further comprises:
    - displaying the one or more advertisements in a navigation interface comprising a network of spaced parallel bars, the network defining a plurality of cells;
      
      receiving a user input from a user input device for selecting one of the cells, the input corresponding uniquely to a displayed cell;
      
      automatically selecting a next advertisement based on one or more user cell selections; and
      
      displaying the selected advertisement in the navigation interface.
  - 40. The machine-readable medium of claim 23, wherein the method further comprises receiving a user input from a keypad, remote control, mouse, tablet, rollerball, or speech recognition device.
  - 41. The machine-readable medium of claim 23, wherein the method further comprises displaying one or more of the advertisements on a television or computer.
  - 42. The machine-readable medium of claim 23, wherein the method further comprises displaying one or more of the advertisements on a wireless communicator or handheld device.
  - 43. The machine-readable medium of claim 23, wherein the content accessed via the internet further comprises streaming audio or video content.
  - 44. The machine-readable medium of claim 23, wherein one or more of the advertisements further comprises streaming audio or video content.

45. A system for interactive navigation comprising:
- a display for displaying one or more advertisements;
  
  an input for receiving a user selection of a displayed advertisement; and
  
  a receiver for receiving content accessed via the internet, wherein the received content is associated with the selected advertisement, andwherein the content accessed via the internet is formatted for navigation with unique inputs.

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Litigation Data

Current Assignee
EMG Technology, LLC
Original Assignee
Elliot A. Gottfurcht, Grant E. Gottfurcht, Marlo L. Longstreet
Inventors
Gottfurcht, Elliot A., Gottfurcht, Grant E., Long, Albert-Michel C., Woesner, Stephen K., Beltran, Manuel V., Dukeshire, Donald L., Marinuzzi, John A., McKnight, J. Teague
Primary Examiner(s)
Kincaid; Kristine
Assistant Examiner(s)
NGUYEN, LE V

Application Number

US10/108,147
Publication Number

US 20020097261A1
Time in Patent Office

1,821 Days
Field of Search

725/39, 725/40, 725/42, 725/43, 725 50- 53, 725/57, 725/60, 345716-722, 345727-729, 715/759, 715/792, 715/811, 348/114, 348/14.05, 348/211.99, 705/26
US Class Current

715/811
CPC Class Codes

G06F 2203/0384   Wireless input, i.e. hardwa...

G06F 3/0238   Programmable keyboards key ...

G06F 3/0481   based on specific propertie...

G06F 3/04886   by partitioning the display...

G06F 3/04892   Arrangements for controllin...

G06F 3/14   Digital output to display d...

G09G 2370/025   LAN communication management

G09G 2370/027   Arrangements and methods sp...

Method to advertise and search on television for web content using a simplified interface

First Claim

8 Assignments

Litigations

2 Petitions

Accused Products

Abstract

181 Citations

45 Claims

Specification

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Method to advertise and search on television for web content using a simplified interface

First Claim

8 Assignments

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Subscription Required

Litigations

2 Petitions

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Accused Products

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Abstract

181 Citations

45 Claims

Specification

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Solutions

Use Cases

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