Brand mapping
DC
First Claim
Patent Images
1. A method comprising:
- (A) displaying, using a device, a first image associated with a first brand;
(B) receiving, from a user of the device, an indication of a selection by the user of the first image;
(C) identifying a first location of the device independently of any location-specifying input provided by the user to the device;
(D) identifying a first brand access site at which a first branded entity having the first brand is accessible and a second brand access site at which a second branded entity having the first brand is accessible; and
(E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes;
a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and
a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site.
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Abstract
A user uses a portable electronic device to select an image representative of a brand. In response to the user'"'"'s selection of the image representative of the brand, the device automatically presents the user with an image of a map that indicates a current location of the device and shows one or more images representative of brand purchase sites where the selected brand may be accessed by the user.
34 Citations
31 Claims
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1. A method comprising:
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(A) displaying, using a device, a first image associated with a first brand; (B) receiving, from a user of the device, an indication of a selection by the user of the first image; (C) identifying a first location of the device independently of any location-specifying input provided by the user to the device; (D) identifying a first brand access site at which a first branded entity having the first brand is accessible and a second brand access site at which a second branded entity having the first brand is accessible; and (E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes; a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A non-transitory computer readable medium comprising first computer program instructions, wherein the first computer program instructions are executable by at least one computer processor to perform a method, the method comprising:
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(A) displaying, using a device, a first image associated with a first brand; (B) receiving, from a user of the device, an indication of a selection by the user of the first image; (C) identifying a first location of the device independently of any location-specifying input provided by the user to the device; (D) identifying a first brand access site at which a first branded entity having the first brand is accessible and a second brand access site at which a second branded entity having the first brand is accessible; and (E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes; a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method comprising:
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(A) displaying, using a device, a first image associated with a first brand; (B) receiving, from a user of the device, an indication of a selection by the user of the first image; (C) identifying a first location of the device independently of any location-specifying input provided by the user to the device; (D) identifying a first brand access site at which a first branded entity having the first brand is accessible; (E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes; a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site; (F) identifying a second location of the device independently of any location-specifying input provided by the user to the device; and (G) in response to identifying the second location of the device, providing to the user, using the device, a second map image which describes a second geographic area derived from the second location of the device and which includes a new brand access site associated image, located at a position in the second map image corresponding to the first brand access site. - View Dependent Claims (25, 26, 27)
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28. A non-transitory computer-readable medium comprising first computer program instructions, wherein the first computer program instructions are executable by at least one computer processor to perform a method, the method comprising:
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(A) displaying, using a device, a first image associated with a first brand; (B) receiving, from a user of the device, an indication of a selection by the user of the first image; (C) identifying a first location of the device independently of any location-specifying input provided by the user to the device; (D) identifying a first brand access site at which a first branded entity having the first brand is accessible and a second brand access site at which a second branded entity having the first brand is accessible; (E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes; a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site; (F) identifying a second location of the device independently of any location-specifying input provided by the user to the device; and (G) in response to identifying the second location of the device, providing to the user, using the device, a second map image which describes a second geographic area derived from the second location of the device and which includes a new brand access site associated image corresponding to the first brand access site. - View Dependent Claims (29, 30, 31)
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Specification
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Litigation Data
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Current AssigneeN99 LLC
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Original AssigneeN99 LLC
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InventorsGold, Steven K.
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Primary Examiner(s)Nguyen, Phung
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Application NumberUS12/846,478Publication NumberTime in Patent Office551 DaysField of Search340/539.2, 340/995.1, 340/691.6, 705/14.49US Class Current340/539.2CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0207 Discounts or incentives, e....G08G 1/005 including pedestrian guidan...H04L 67/52 specially adapted for the l...H04W 4/02 Services making use of loca...H04W 4/029 Location-based management o...H04W 4/18 Information format or conte...
