Advertising revenue sharing

US 8,140,384 B2
Filed: 06/09/2011
Issued: 03/20/2012
Est. Priority Date: 02/21/2007
Status: Active Grant

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1. A method of web site development based on advertising revenue sharing, comprising the steps of:

receiving paid content from an advertiser;

receiving non-paid content from a provider subject to a condition that the provider may receive no compensation for the non-paid content;

combining the paid content and the non-paid content on a content page;

registering a user to interact with the content page;

sending the content page for display on a computer operated by the user;

calculating a number equaling all interactions of the user with the paid content;

receiving payment from the advertiser for said number; and

paying the provider based on a fraction of the payment.

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Abstract

A method of host development is based on paying the writer of free content through advertising revenue sharing. Steps include receiving an advertisement, which is paid content, from an advertiser; receiving non-paid content subject to a condition that the provider may receive no compensation for the non-paid content; combining the paid content and the non-paid content on a content page; registering a user to interact with the content page; sending the content page for display on a computer operated by the user; calculating a number equaling all interactions of the user with the paid content; receiving payment from the advertiser for said number; and paying the provider based on a fraction of the payment.

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19 Claims

1. A method of web site development based on advertising revenue sharing, comprising the steps of:
- receiving paid content from an advertiser;
  
  receiving non-paid content from a provider subject to a condition that the provider may receive no compensation for the non-paid content;
  
  combining the paid content and the non-paid content on a content page;
  
  registering a user to interact with the content page;
  
  sending the content page for display on a computer operated by the user;
  
  calculating a number equaling all interactions of the user with the paid content;
  
  receiving payment from the advertiser for said number; and
  
  paying the provider based on a fraction of the payment.
- View Dependent Claims (2, 3, 4, 5)
- - 2. The method according to claim 1, further comprising the step of enabling the user to suggest paid content that is related to the non-paid content.
  - 3. The method according to claim 1, further comprising the step of setting a maximum number of times that paid content can be displayed to the user.
  - 4. The method according to claim 1, further comprising the step of paying said user for revenues generated by said interactions.
  - 5. The method according to claim 1, further comprising the step of setting a minimum time period which must elapse before redisplaying a previously displayed advertising on the content page to the user.

6. A method of web site development based on advertising revenue sharing, comprising the steps of:
- registering a provider to prepare free content subject to a condition that the provider may receive no compensation for the free content;
  
  receiving paid content;
  
  combining the free content with the paid content on a content page;
  
  sending the content page for display on a computer;
  
  enabling a user to access the computer and display the content page;
  
  calculating a gross total of times the user displays the content page;
  
  determining a net total by subtracting from the gross total the number of subsequent times the user accesses the content page before expiration of a waiting-time threshold from an immediately preceding access;
  
  receiving payment from the advertiser for the net total; and
  
  paying the provider for the net total.

7. A method of web site development based on advertising revenue sharing, comprising the steps of:
- providing a server computer;
  
  combining content with an advertisement;
  
  sending the content and advertisement to a user accessing the server computer;
  
  receiving at the server computer a first click on the advertisement, the first click sent by the user;
  
  saving a first indication of receiving the first click;
  
  receiving a second click on the advertisement, the second click sent by the user;
  
  setting a time period;
  
  determining if the second click is received after expiration of the time period;
  
  saving a second indication of the second click if the second click occurs after expiration of the time period; and
  
  charging an advertiser for each saved indication.
- View Dependent Claims (8, 9)
- - 8. The method according to claim 7, further comprising the steps of:
    - providing a clickable link to paid content from a content distributor on the server computer; and
      
      paying the content distributor for each click on the clickable link to the paid content.
  - 9. The method according to claim 8, further comprising the steps of:
    - receiving the content from a provider subject to a condition that the provider may receive no compensation for the content; and
      
      paying the provider for each click on the clickable link to the paid content.

10. A method of host development based on advertising revenue sharing, comprising the steps of:
- registering a provider to prepare non-paid content subject to a condition that the provider may receive no compensation for the non-paid content;
  
  transmitting the non-paid content to a content distributor;
  
  receiving at a host;
  
  the non-paid content sent by the content distributor; and
  
  paid content from an advertiser, the paid content comprising a link to additional information;
  
  combining the non-paid content and the paid content into a page;
  
  displaying the page on the host;
  
  totaling a number of interactions by a user with the link;
  
  receiving payment from the advertiser for the number of interactions with the link; and
  
  paying the provider for the number of interactions with the link.
- View Dependent Claims (11, 12)
- - 11. The method according to claim 10, further comprising the step of paying the content distributor for the number of interactions with the link.
  - 12. The method according to claim 10, further comprising the step of incorporating the non-paid content into the page as virtual content.

13. A method of host development based on advertising revenue sharing, comprising the steps of:
- registering a provider to prepare non-paid content subject to a condition that the provider may receive no compensation for the non-paid content;
  
  transmitting the non-paid content to a content distributor;
  
  receiving at a host;
  
  the non-paid content sent by the content distributor; and
  
  paid content from an advertiser;
  
  combining the non-paid content and the paid content into a content page;
  
  displaying the content page on the host;
  
  totaling a number of times a user displays the content page;
  
  receiving payment from the advertiser for the number of times the user displayed the content page; and
  
  paying the provider for the number of times the user displayed the content page.
- View Dependent Claims (14, 15)
- - 14. The method according to claim 13, further comprising the step of paying the content distributor for the number of times the user displayed the content page.
  - 15. The method according to claim 13, further comprising the step of incorporating the non-paid content into the page as virtual content.

16. A method of host development based on advertising revenue sharing, comprising the steps of:
- registering a provider to prepare non-paid content subject to a condition that the provider may receive no compensation for the non-paid content;
  
  transmitting the non-paid content to a content distributor;
  
  receiving at a host;
  
  the non-paid content sent by the content distributor; and
  
  paid content from an advertiser;
  
  combining the non-paid content and the paid content into a content page;
  
  displaying the content page on the host;
  
  totaling a number of times a user interacts the content page;
  
  receiving payment from the advertiser for the number of times the user interacts with the content page; and
  
  paying the host for the number of times the user interacted with the content page.
- View Dependent Claims (17, 18, 19)
- - 17. The method according to claim 16, further comprising the step of paying the content distributor for the number of times the user interacted the content page.
  - 18. The method according to claim 16, further comprising the step of incorporating the non-paid content into the page as virtual content.
  - 19. The method according to claim 16, wherein the interaction is selected from a group of one or more of:
    - a click on the paid content; and
      
      , a view of the paid content.

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Litigation Data

Current Assignee
Piloandia, LLC
Original Assignee
UnoWeb, Inc.
Inventors
Almeida, John
Primary Examiner(s)
Elisca, Pierre E

Application Number

US13/157,291
Publication Number

US 20110238501A1
Time in Patent Office

285 Days
Field of Search

705/14, 705/52
US Class Current

705/14
CPC Class Codes

G06Q 30/02   Marketing; Price estimation...

G06Q 30/0214   Referral reward systems

G06Q 30/0258   Registration

G06Q 30/0273   Determination of fees for a...

Advertising revenue sharing

First Claim

4 Assignments

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0 Petitions

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Abstract

22 Citations

19 Claims

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Advertising revenue sharing

First Claim

4 Assignments

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Litigations

0 Petitions

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Accused Products

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Abstract

22 Citations

19 Claims

Specification

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Solutions

Use Cases

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