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System and method for peer-to peer advertising between mobile communication devices

DC CAFC
  • US 8,155,679 B2
  • Filed: 11/18/2009
  • Issued: 04/10/2012
  • Est. Priority Date: 12/23/2005
  • Status: Active Grant
First Claim
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1. In a system comprising a network, a source communication device, a destination communication device and an intermediary connected to the network, said intermediary comprising a server adapted to execute a method for providing advertising content from at least one advertiser of a group of advertisers to a recipient associated with the destination communication device and for subsidizing a qualified subscriber associated with the source communication device comprising:

  • obtaining a first profile from the at least one advertiser in the group of advertisers including a set of demographic requirements related to at least one advertiser of a group of advertisers and storing the first profile by the intermediary;

    obtaining a second profile from the source communication device including a set of demographic data related to a subscriber and storing the second profile by the intermediary;

    deriving a match condition between the first profile and the second profile;

    determining if the subscriber is a qualified subscriber based on the match condition;

    conditioning a set of subsidy programs based on the match condition;

    communicating a subsidy program of the set of subsidy programs to the qualified subscriber;

    receiving one or more selections of the at least one advertiser of the group of advertisers and of the chosen subsidy program from the set of subsidy programs;

    providing an endorsement tag related to the at least one advertiser of the group of advertisers and linked with the advertising content;

    transmitting to the qualified subscriber information for creating a content communication that can be sent from the qualified subscriber to the recipient, the content communication including the endorsement tag;

    subsidizing the qualified subscriber according to the chosen subsidy program;

    receiving a signal through execution of the endorsement tag to transmit the advertising content; and

    ,transmitting the advertising content to the recipient.

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