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Target advertising to a specific user offered through an intermediary internet service provider, server or wireless network

DC
  • US 8,402,163 B2
  • Filed: 07/12/2010
  • Issued: 03/19/2013
  • Est. Priority Date: 02/21/2007
  • Status: Active Grant
First Claim
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1. A method of controlling the display of information on a client computer operated by a user, the method implemented by a server computer and comprising the steps of:

  • hosting a first content on the server computer, the first content comprising material that can be parsed into a plurality of objects, said objects selected from the group consisting of;

    a word the word comprising;

    a word within a link, a word within a title, a bolded word, an underlined word, and an italicized word;

    a name of an image;

    an invisible object used by a web browser, but not displayable to a user of the web browser;

    coding embedded in a web page; and

    an audio/video player embedded in a web page;

    indexing the plurality of objects, said indexing performed by the server computer;

    identifying a second content that is related to the first content, said identifying performed by the server computer using an object in the plurality of objects;

    enabling the client computer to access the server computer;

    creating a first link reference to the second content;

    formatting the first content and the first link reference for display on the client computer wherein said formatting displays the first link reference in a;

    link display area that is separated from the first content that will display in a content display area;

    style that is indicative that other additional related content is available to the user;

    configuration selected from the group consisting of a tab;

    a link;

    a bar;

    a floating bar;

    a browser bar;

    a user downloaded bar; and

    a menu;

    transmitting the first content that was formatted and the first link reference to the client computer;

    responding to user interaction with the first link reference by;

    sending the second content to replace the first content on the client computer;

    the second content comprising a second link reference; and

    ,redirecting the user to the hosting location of the second content when the user clicks on the second link reference.

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