Method for determining effectiveness of display of objects in advertising images
DC
First Claim
Patent Images
1. A method for providing to a user an interactive and electronic replication of at least a portion of a corresponding physical publication page, comprising:
- associating a page number of a physical publication page with an interactive and electronic replication of at least a portion of a physical publication page;
the physical publication page having at least two different products appearing on the physical publication page;
the page number appearing on the physical publication page along with the at least two different products;
the page number and the two different products being visible on the physical publication page;
receiving by a host computer comprising at least one computer processor an input representing the page number;
providing from the host computer the interactive and electronic replication of the at least a portion of the physical publication page in response to receiving the input representing the page number;
the interactive and electronic replication of the at least a portion of the physical publication page including duplications of the appearances of the at least two different products;
the duplications of the appearances of the at least two different products being exact reproductions of the appearances of the at least two different products contained within the physical publication page;
the interactive and electronic replication enabling the user to obtain additional information on the at least two different products contained within the interactive and electronic replication; and
wherein the user is able to see the interactive and electronic replication and the at least two different products in the physical publication page and can obtain the additional information on the at least two different products contained within the interactive and electronic replication of the at least a portion of the physical publication page by receiving the interactive and electronic replication.
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Abstract
Interactive electronic representations of advertising images published in visual media sources enable data about interest in an object or objects appearing in the advertising images to be collected. From comparing against aggregated data from interactions with interactive electronic representations, the effectiveness of displaying an object, such as representing a product or service, in a particular advertising image can be relatively measured.
111 Citations
21 Claims
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1. A method for providing to a user an interactive and electronic replication of at least a portion of a corresponding physical publication page, comprising:
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associating a page number of a physical publication page with an interactive and electronic replication of at least a portion of a physical publication page; the physical publication page having at least two different products appearing on the physical publication page; the page number appearing on the physical publication page along with the at least two different products; the page number and the two different products being visible on the physical publication page; receiving by a host computer comprising at least one computer processor an input representing the page number; providing from the host computer the interactive and electronic replication of the at least a portion of the physical publication page in response to receiving the input representing the page number; the interactive and electronic replication of the at least a portion of the physical publication page including duplications of the appearances of the at least two different products; the duplications of the appearances of the at least two different products being exact reproductions of the appearances of the at least two different products contained within the physical publication page; the interactive and electronic replication enabling the user to obtain additional information on the at least two different products contained within the interactive and electronic replication; and wherein the user is able to see the interactive and electronic replication and the at least two different products in the physical publication page and can obtain the additional information on the at least two different products contained within the interactive and electronic replication of the at least a portion of the physical publication page by receiving the interactive and electronic replication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for displaying to a user an interactive and electronic replication of a corresponding physical publication page, comprising:
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creating, by a host computer comprising at least one computer processor, an association between a page number imprinted on a physical publication page and an interactive and electronic replication of at least a portion of the physical publication page; the physical publication page having an image with at least two different products appearing on the physical publication page and forming part of the image; the page number appearing on the physical publication page along with the image having the at least two different products; the page number and the image with the two different products being visible to the user on the physical publication page; receiving an input representing the page number at a web server executed by the host computer; and providing, from the host computer an interactive and electronic replication of the at least a portion of the physical publication page in response to receiving the input representing the page number; the interactive and electronic replication having a duplicate image of the image in the physical publication page; the duplicate image being an exact reproduction of the image contained within the publication page; the interactive and electronic replication enabling the user to obtain additional information on the at least two different products contained within the duplicate image; and wherein the user is able to see the image of the at least two different products in the physical publication page and can obtain the additional information on the at least two different products contained within the interactive and electronic replication of the at least a portion of the physical publication page by receiving the interactive and electronic replication.
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15. A system for providing an electronic and interactive replication of product images appearing in a corresponding physical publication page comprising:
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a host computer comprising at least one computer processor that associates a page number of a physical publication page with an electronic and interactive replication of at least a portion of the physical publication page, wherein the physical publication page has at least two different products appearing on the physical publication page with the page number, wherein the electronic and interactive replication comprises exact duplications of the appearances of the at least two different products, wherein the electronic and interactive replication includes a first selectable portion corresponding with duplication of the appearance of a first product of the at least two different products and wherein selection of the first selectable portion provides additional product information about the first product and enables a user to initiate an online purchase of the first product, and wherein the electronic and interactive replication includes a second selectable portion corresponding with duplication of the appearance of a second product of the at least two different products and wherein selection of the second selectable portion provides additional product information about the second product and enables a user to initiate online purchase of the second product; and a web server application executed by the host computer that provides the electronic and interactive representation to a computing device of a user and in response to receiving input representing the page number. - View Dependent Claims (16)
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17. A non-transitory computer-readable medium having instructions stored thereon which when executed cause a data processing system to perform the following:
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associate a page number of a physical publication page with an interactive and electronic replication of at least a portion of the physical publication page; wherein the physical publication page has at least two different products appearing on the physical publication page; wherein the page number appears on the physical publication page along with the at least two different products; and wherein the page number and the two different products are visible on the physical publication page; process a received input representing the page number; and provide the interactive and electronic replication of the at least a portion of the publication page in response to receiving the input representing page number; wherein the interactive and electronic replication of the at least a portion of the physical publication page includes duplications of the appearances of the at least two different products; wherein the duplications of the appearances of the at least two different products being exact reproductions of the appearances of the at least two different products contained within the physical publication page; wherein the interactive and electronic replication enables the user to obtain additional information beyond information from the physical publication page on the at least two different products contained within the interactive and electronic replication; and wherein a user is able to see the interactive and electronic replication and at least two different products in the physical publication page and can obtain the additional information on the at least two different products contained within the interactive and electronic replication of the at least a portion of the physical publication page by receiving the interactive and electronic replication. - View Dependent Claims (18, 19, 20, 21)
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Specification
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Litigation Data
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Current AssigneeTangelo IP, LLC (Activ8now, LLC)
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Original AssigneeActiv8now, LLC
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InventorsHutchinson, Kristopher Derek, Hyser, Stephen Andrew, Mannik, Peeter Todd, Harris, III, James Edwin, Headrick, Garland Todd
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Primary Examiner(s)DURAN, ARTHUR D
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Application NumberUS10/459,397Publication NumberTime in Patent Office3,604 DaysField of Search705/14US Class Current705/14.1CPC Class CodesG06F 16/40 of multimedia data, e.g. sl...G06F 16/9562 Bookmark managementG06Q 30/0257 User requestedG06Q 30/0643 Graphical representation of...
