Reciprocal insertion of links for web pages

US 8,996,398 B2
Filed: 02/08/2013
Issued: 03/31/2015
Est. Priority Date: 06/07/2000
Status: Expired due to Fees

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1. A method, within a computer hardware system, comprising:

inserting, within a first web page associated with a first entity, a first functional identification element associated with a second entity; and

reciprocally inserting, within a second web page associated with the second entity, a second functional identification element associated with the first entity based upon the first functional identification element being inserted within the first web page, whereinthe second functional identification element, within the second web page, includes a link to the second web page, andthe first functional identification element, within the first web page, includes a link to the second web page.

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Abstract

A method, within a computer hardware system, includes the following. A first functional marketing element associated with a second entity is inserted within a first website associated with a first entity. A second functional marketing element associated with the first entity is reciprocally inserted within a second website associated with the second entity based upon the first functional marketing element being inserted within the first website. The second functional marketing element, within the second website, includes a link to the first website, and the first functional marketing element, within the first website, includes a link to the second website.

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23 Claims

1. A method, within a computer hardware system, comprising:
- inserting, within a first web page associated with a first entity, a first functional identification element associated with a second entity; and
  
  reciprocally inserting, within a second web page associated with the second entity, a second functional identification element associated with the first entity based upon the first functional identification element being inserted within the first web page, whereinthe second functional identification element, within the second web page, includes a link to the second web page, andthe first functional identification element, within the first web page, includes a link to the second web page.
- View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
- - 2. The method of claim 1, whereinthe second functional identification element includes an image.
  - 3. The method of claim 2, further comprisingreceiving, from the first entity, the image.
  - 4. The method of claim 1, whereinthe computer hardware system is a server system.
  - 5. The method of claim 4, whereinthe server system is a webpage implementation server system.
  - 6. The method of claim 1, whereinthe first web page includes one or more web pages.
  - 7. The method of claim 1, whereinthe reciprocally inserting is based upon a reciprocal arrangement in which both the first entity and the second entity opt into the reciprocal arrangement.
  - 8. The method of claim 1, whereinthe computer hardware system is a webpage implementation server system,the first entity is a first registered user of the webpage implementation server system, andthe second entity is a second registered user of the webpage implementation server system.

9. A webpage implementation server system, comprising:
- a computer hardware system configured to perform;
  
  inserting, within a first web page associated with a first entity, a first functional identification element associated with a second entity, andreciprocally inserting, within a second web page associated with the second entity, a second functional identification element associated with the first entity based upon the first functional identification element being inserted within the first web page, whereinthe second functional identification element, within the second web page, includes a link to the first web page, andthe first functional identification element, within the first web page, includes a link to the second web page.
- View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
- - 10. The server system of claim 9, whereinthe second functional identification element includes an image.
  - 11. The server system of claim 10, wherein the computer hardware system is further configured to performreceiving, from the first entity, the image.
  - 12. The server system of claim 9, whereinthe first web page includes one or more web pages.
  - 13. The server system of claim 9, wherein the computer hardware system is further configured to performinserting, into the first web page, a web asset authored by a third party separate from the computer hardware system.
  - 14. The server system of claim 13, whereinthe web asset is a functional application.
  - 15. The webpage implementation server system of claim 9, whereinthe reciprocally inserting is based upon a reciprocal arrangement in which both the first entity and the second entity opt into the reciprocal arrangement.
  - 16. The webpage implementation server system of claim 9, whereinthe first entity is a first registered user of the webpage implementation server system, andthe second is a second registered user of the webpage implementation server system.

17. A webpage implementation system, comprising:
- a client computer associated with a first entity; and
  
  a server system configured to perform;
  
  inserting, within a first web page associated with the first entity, a first functional identification element associated with a second entity, andreciprocally inserting, within a second web page associated with the second entity, a second functional identification element associated with the first entity based upon the first functional identification element being inserted within the first web page, whereinthe second functional identification element, within the second web page, includes a link to the first web page, andthe first functional identification element, within the first web page, includes a link to the second web page.
- View Dependent Claims (18, 19, 20, 21, 22, 23)
- - 18. The webpage implementation system of claim 17, whereinthe second functional identification element includes an image.
  - 19. The webpage implementation system of claim 18, wherein the server system is further configured to performreceiving, from the first entity via the client computer, the image.
  - 20. The webpage implementation system of claim 17, whereinthe first web page includes one or more web pages.
  - 21. The webpage implementation system of claim 17, wherein the server system is further configured to performgenerating, based upon input provided by the first entity, the first web page;
    - andgenerating, based upon input provided by the second entity, the second web page.
  - 22. The webpage implementation system of claim 17, whereinthe reciprocally inserting is based upon a reciprocal arrangement in which both the first entity and the second entity opt into the reciprocal arrangement.
  - 23. The webpage implementation system of claim 17, whereinthe first entity is a first registered user of the webpage implementation system, andthe second entity is a second registered user of the webpage implementation system.

Specification

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Litigation Data

Current Assignee
Distefano Website Innovations, LLC
Original Assignee
DiStefano Patent Trust III, LLC
Inventors
DiStefano, III, Thomas L.
Primary Examiner(s)
Lastra, Daniel

Application Number

US13/763,128
Publication Number

US 20130151982A1
Time in Patent Office

781 Days
Field of Search

705/14.1
US Class Current

705/14.1
CPC Class Codes

G06F 3/0481   based on specific propertie...

G06F 40/134   Hyperlinking

G06F 40/143   Markup, e.g. Standard Gener...

G06Q 30/00   Commerce

G06Q 30/02   Marketing; Price estimation...

G06Q 30/0207   Discounts or incentives, e....

G06Q 30/0256   User search

G06Q 30/0273   Determination of fees for a...

G06Q 30/0276   Advertisement creation

G06Q 30/0277   Online advertisement

G06Q 30/0641   Shopping interfaces

G06Q 30/08   Auctions

Reciprocal insertion of links for web pages

First Claim

14 Assignments

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Abstract

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23 Claims

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Reciprocal insertion of links for web pages

First Claim

14 Assignments

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Abstract

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