System for data management and on-demand rental and purchase of digital data products
DC CAFCFirst Claim
1. A system for providing targeted advertising to a multimedia content end user, comprising:
- at least one storage device, wherein at least one of said at least one storage device comprises at least one addressable and reserved storage space for storing digital advertising data;
at least one processor; and
software implemented by said at least one processor wherein said software comprises a program to reserve said at least one addressable storage space and wherein said software further comprises a program to select particular advertising data suitable for targeting to at least one end user based upon predefined criteria data, wherein particular advertising data is stored in said at least one addressable and reserved storage space and is accessible to the at least one end user.
1 Assignment
Litigations
3 Petitions
Accused Products
Abstract
A system for handling data and transactions involving data through the use of a virtual transaction zone, which virtual transaction zone removes the dependency of such transaction on the delivery medium of the product. The invention may reside and operate on a variety of electronic devices such as televisions, VCRs, DVDs, personal computers, WebTV, any other known electronic recorder/player, or as a stand alone unit. The transaction zone also provides a mechanism for combining mediums, data feeds, and manipulation of those feeds. The transaction zone also provides a mechanism for controlling the content, delivery, and timing of delivery of the end consumer'"'"'s product.
9 Citations
65 Claims
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1. A system for providing targeted advertising to a multimedia content end user, comprising:
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at least one storage device, wherein at least one of said at least one storage device comprises at least one addressable and reserved storage space for storing digital advertising data; at least one processor; and software implemented by said at least one processor wherein said software comprises a program to reserve said at least one addressable storage space and wherein said software further comprises a program to select particular advertising data suitable for targeting to at least one end user based upon predefined criteria data, wherein particular advertising data is stored in said at least one addressable and reserved storage space and is accessible to the at least one end user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A device for providing targeted advertising to an end user, comprising:
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at least one input port for receiving digital multimedia data, wherein the digital multimedia data comprises particular advertising data for targeting to at least one end user based upon predefined criteria data associated with the at least one end user; at least one storage device; at least one addressable and reserved storage space for storing the particular advertising data; at least one processor configured to reserve said at least one addressable storage space and to present the particular advertising data to the at least one end user. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A system for providing targeted advertising to a plurality of multimedia content end users, comprising:
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a central control unit operably connected to an advertising data server and in communication with a plurality of addressable and reserved storage spaces for storing digital advertising data, wherein at least one of said addressable and reserved storage spaces associated with a particular individual end user account is reserved specifically for access to said digital advertising data by at least one separate corresponding one of a plurality of end user receiver devices; and at least one processor comprising software configured to select particular advertising data based upon analysis of suitability criteria data to produce targeted advertising data for at least one of a plurality of end users and software configured to reserve said plurality of storage spaces, wherein each one of the end users is associated with a corresponding one of the end user receiver devices; wherein said central control unit manages the delivery of the targeted advertising data from the advertising data server to one or more of the end user receiver devices. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45)
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46. A method for providing addressable advertising for targeting to an end user, comprising:
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reserving an addressable storage space for storing program selectable digital advertising data; storing the program selectable digital advertising data in the addressable and reserved storage space; selecting, by a program, particular advertising data that is identified as suitable for targeting to at least one end user based upon predefined content selection criteria data; making the particular advertising data available to the at least one end user. - View Dependent Claims (47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65)
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Specification