Method and system for peer-to-peer advertising between mobile communication devices

US 20070016921A1
Filed: 12/23/2005
Published: 01/18/2007
Est. Priority Date: 12/27/2004
Status: Active Grant

First Claim

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1. A method for providing advertising between communication devices, the method comprising:

setting up a subsidy program based on a profile of an advertiser having at least one advertising media;

identifying a qualified subscriber for the advertiser based on a profile of a subscriber; and

selecting at least one advertiser and at least one subsidy program for the qualified subscriber.

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Abstract

Disclosed are a method and system for peer-to-peer advertising between mobile communication devices. A subsidy program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and subsidy programs for the qualified subscriber is selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

117 Citations

21 Claims

1. A method for providing advertising between communication devices, the method comprising:
- setting up a subsidy program based on a profile of an advertiser having at least one advertising media;
  
  identifying a qualified subscriber for the advertiser based on a profile of a subscriber; and
  
  selecting at least one advertiser and at least one subsidy program for the qualified subscriber.
- View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 12)
- - 4. The method of claim 1, wherein the profile of the advertiser is set up by the advertiser via an intermediary website.
  - 5. The method of claim 1, wherein the at least one advertiser subsidizes the qualified subscriber using the at least one subsidy program
  - 6. The method of claim 5, wherein the at least one advertiser subsidizes the qualified subscriber by at least one of discounting communication fees, offering product discounts, generating rewards for the qualified subscriber, and mitigating expenses of the qualified subscriber.
  - 7. The method of claim 5, wherein the at least one advertiser subsidizes the qualified subscriber by at least one of identifying a level of points based on a performance criteria, a bidding process, and a categorical grouping.
  - 8. The method of claim 1, wherein setting up a subsidy program comprises uploading the at least one advertising media to an intermediary and activating the at least one advertising media.
  - 9. The method of claim 8, wherein the at least one advertising media is at least one of a text media, an audio media, a video media, and a graphic media.
  - 10. The method of claim 1, wherein the profile of the subscriber is set up by the subscriber via an intermediary website.
  - 11. The method of claim 1, wherein identifying a qualified subscriber comprises:
    - analyzing the profile of the subscriber;
      
      comparing advertiser criteria in the profile of the advertiser to subscriber criteria in the profile of the subscriber; and
      
      determining if a match exists between the advertiser criteria and the subscriber criteria.
  - 12. The method of claim 11, wherein selecting at least one advertiser and at least one subsidy program for the qualified subscriber comprises:
    - if a match exists between the advertiser criteria and the subscriber criteria, presenting to the subscriber a list of advertisers matching the subscriber criteria and at least one subsidy program; and
      
      selecting from the list of advertisers at least one advertiser and at least one subsidy program for endorsement.

2. A method for providing advertising between communication devices, the method comprising:
- receiving a communication transmission from a source communication device;
  
  associating at least one advertising media with the communication transmission; and
  
  transmitting the communication transmission to a destination communication device.
- View Dependent Claims (3, 13, 14, 15, 16, 17, 18, 19)
- - 3. The method of claim 2, wherein transmitting the communication transmission comprises:
    - installing a peer-to-peer agent in the source communication device; and
      
      transmitting the communication transmission from the source communication device to the destination communication device using the peer-to-peer agent.
  - 13. The method of claim 3, wherein installing a peer-to-peer agent in the source communication device comprises:
    - transmitting the peer-to-peer agent to the source communication device; and
      
      activating the peer-to-peer agent for use in the source communication device.
  - 14. The method of claim 2, wherein associating the at least one advertising media comprises at least one of inserting the at least one advertising media in front of, during, and following the communication transmission.
  - 15. The method of claim 2, wherein transmitting the communication transmission comprises:
    - activating a peer-to-peer agent in the source communication device; and
      
      transmitting the communication transmission from the source communication device to the destination communication device using the peer-to-peer agent.
  - 16. The method of claim 2, further comprising:
    - determining if a recipient of the destination communication device accepts the communication transmission; and
      
      displaying the at least one advertising media to the recipient if the recipient of the destination communication device accepts the communication transmission; and
      
      redirecting the recipient to a website of an advertiser via a link in the at least one advertising media.
  - 17. The method of claim 2, further comprising:
    - collecting historical data of advertising events from the destination communication device;
      
      transmitting the historical data to an intermediary periodically; and
      
      updating the at least one advertising media if necessary.
  - 18. The method of claim 17, further comprising:
    - processing the historical data;
      
      comparing the historical data against the subsidy program to determine a subsidy amount;
      
      notifying a qualified subscriber of a change in the subsidy amount.
  - 19. The method of claim 18, further comprising:
    - generating a report to a subscriber, a advertiser, and a service provider for review via an intermediary website.

20. A system for providing advertising between communication devices comprising:
- an intermediary comprising an intermediary subsidy program and an intermediary website providing advertising participation by advertisers, subscribers, and service providers;
  
  a peer-to-peer agent downloadable to a communication device operable to associate at least one advertising media with a communication transmission.

21. A computer-readable medium having encoded thereon a process comprising:
- setting up a subsidy program based on a profile of an advertiser having at least one advertising media;
  
  identifying a qualified subscriber for the advertiser based on a profile of a subscriber;
  
  selecting at least one advertiser and at least one subsidy program for the qualified subscriber; and
  
  responsive to receiving a communication transmission from a source communication device capable of receiving the communication transmission, associating at least one advertising media with the communication transmission and transmitting the communication transmission to a destination communication device.

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Current Assignee
Andrew Levi
Original Assignee
Blue Calypso Incorporated
Inventors
Levi, Andrew, Bauer, Bradley

Granted Patent

US 7,664,516 B2
Time in Patent Office

Days
Field of Search
US Class Current

725/35
CPC Class Codes

G01S 19/13   Receivers

G06Q 30/02   Marketing; Price estimation...

G06Q 30/0207   Discounts or incentives, e....

G06Q 30/0217   involving input on products...

G06Q 30/0241   Advertisements

G06Q 30/0247   Calculate past, present or ...

G06Q 30/0251   Targeted advertisements

G06Q 30/0252   based on events or environm...

G06Q 30/0255   based on user history

G06Q 30/0261   based on user location

G06Q 30/0269   based on user profile or at...

G06Q 30/0276   Advertisement creation

H04M 15/8083   involving reduced rates or ...

H04M 2215/0192   Sponsored, subsidised calls...

Method and system for peer-to-peer advertising between mobile communication devices

First Claim

4 Assignments

0 Petitions

Accused Products

Abstract

117 Citations

21 Claims

Specification

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Method and system for peer-to-peer advertising between mobile communication devices

First Claim

4 Assignments

Subscription Required

Subscription Required

0 Petitions

Subscription Required

Accused Products

Subscription Required

Abstract

117 Citations

21 Claims

Specification

Subscription Required

Solutions

Use Cases

Quick Links