CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES
First Claim
1. A method of correlating an external reference to a Web Page with a conversion performed on the Web Page, the method comprising:
- receiving a Web Page to monitor, the Web Page including one or more pages;
identifying a visitor to the Web Page;
identifying a conversion on the Web Page performed by the visitor;
identifying a search results page containing a link to the Web Page that directed the visitor to the Web Page, wherein identifying the search results page includes parsing a search referral header contained in the Web Page when accessed using the link from the search results page;
identifying a keyword used in a search that produced the search results page;
identifying a ranking of the Web Page on the search results page by crawling the search results page; and
determining a traffic conversion rate for the search results page.
2 Assignments
0 Petitions
Accused Products
Abstract
One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page.
9 Citations
14 Claims
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1. A method of correlating an external reference to a Web Page with a conversion performed on the Web Page, the method comprising:
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receiving a Web Page to monitor, the Web Page including one or more pages; identifying a visitor to the Web Page; identifying a conversion on the Web Page performed by the visitor; identifying a search results page containing a link to the Web Page that directed the visitor to the Web Page, wherein identifying the search results page includes parsing a search referral header contained in the Web Page when accessed using the link from the search results page; identifying a keyword used in a search that produced the search results page; identifying a ranking of the Web Page on the search results page by crawling the search results page; and determining a traffic conversion rate for the search results page. - View Dependent Claims (2, 3, 4, 5, 6)
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7. The method of claim 7, wherein the conversion on the Web Page includes following a link on the Web Page to a second Web Page.
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8. A method of correlating an external reference to a Web Page with a conversion on the Web Page, the method comprising:
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receiving a Web Page to monitor, the Web Page including one or more pages; identifying a visitor to the Web Page; identifying a conversion on the Web Page performed by the visitor; identifying an external reference that directed the visitor to the Web Page, the external reference containing a reference to the Web Page, wherein identifying the external reference includes receiving data about a web history of the visitor from code included in the Web Page; crawling the external reference to determine a channel the external reference appears in and an anchor text or a link tag in the external reference; and determining a traffic conversion rate for the external reference. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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Specification
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- Resources
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Current AssigneeBrightedge Technologies Incorporated
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Original AssigneeBrightedge Technologies Incorporated
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InventorsYU, JIMMY, PARK, LEMUEL S., YIP, ROLLAND
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Granted Patent
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Time in Patent OfficeDays
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Field of Search
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US Class Current705/26.1
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CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0246 TrafficG06Q 30/0601 Electronic shopping [e-shop...
