PROMOTION PROCESSOR AND MANAGEMENT SYSTEM
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Abstract
A data processing system employs a unique coded promotional vehicle to attract customers into retail establishments for the purchase of discounted goods. The promotional vehicle includes coupon styled graphics integrated with a code to allow data tracking by the store pursuant to purchases by that customer. The promotional vehicle is easier and less costly to distribute compared to the prior art, avoids cutting of coupons, and post purchase redemptions. The system further allows more targeted discounting at a lower cost, and substantially reducing fraud by eliminating post purchase coupon processing and redemption. Additionally, the system provides for selective deactivation of the code for each discount used by redemption of the vehicle without deactivating the code for the discounts not used so that the code may remain selectively active for future use.
6 Citations
65 Claims
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1-58. -58. (canceled)
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59. A data processing system for tracking and processing a plurality of in-store discounts to potential purchasers of plural products during the checkout process, wherein said discounts are each associated with a specific one of said plural products, said system comprising:
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a discount vehicle, characterized by two or more of said discounts, including descriptive material to provide information at least identifying the products and their associated discounts; a customer account associated with a customer identification code, the customer account comprising two or more of said discounts of the discount vehicle selected by a customer to be associated with the customer account, the customer account being associated with a select code that permits tracking of said customer account during checkout, said select code uniquely identifying all the discounts for all of the plural products associated with the customer account; wherein the customer identification code is inputted by the customer to access the customer account; a checkout processing terminal including computer based tracking of individual purchasers'"'"' purchased products and the prices thereof, wherein said processing terminal includes a device for receiving the select code during checkout; and a data processor attached to said checkout terminal for receiving information regarding transactions associated with checkout, selected products and the discounts associated with the select code forming a part of the transactions, and processing said discounts in accord with said select code; wherein said data processor selectively deactivates the select code for only particular discounts, of the plurality of discounts, associated with the purchased products by redemption of the select code associated with the customer account such that the select code remains active for future use with yet unused ones of the plurality of discounts associated with said plural products, said data processor being further connected to memory for storing data associated with said transaction. - View Dependent Claims (60, 61, 62, 63, 64, 65)
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Specification
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- Resources
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Current AssigneeAdvanced Marketing Systems LLC
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Original AssigneeAdvanced Marketing Systems LLC
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InventorsTAI, Roland D.
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Granted Patent
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Time in Patent OfficeDays
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Field of Search
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US Class Current705/14.22
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CPC Class CodesG06Q 20/387 Payment using discounts or ...G06Q 30/02 Marketing; Price estimation...G06Q 30/0207 Discounts or incentives, e....G06Q 30/0252 based on events or environm...G07G 1/14 Systems including one or mo...
