SYSTEM AND METHOD TO INITIATE A MOBILE DATA COMMUNICATION UTILIZING A TRIGGER SYSTEM
5 Assignments
0 Petitions
Accused Products
Abstract
A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.
14 Citations
163 Claims
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1-142. -142. (canceled)
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143. A system for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said system comprising:
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a message application server; and a trigger system in communication with said message application server, said trigger system comprising; a trigger client component configured to generate a trigger signal comprising a trigger action, user content request data and said at least one unique identifier; and a trigger server component in communication with said trigger client component, said trigger server component being configured to; receive said trigger signal, and send to said message application server said trigger signal for processing by said message application server; wherein said message application server is configured to; receive from said trigger system said trigger signal, and in response thereto; derive said mobile device address from said at least one unique identifier, generate content based on said user request data, and send said generated content to said device address of said mobile device, wherein said generated content comprises verification data. - View Dependent Claims (144, 145, 146, 147, 148, 149, 150, 151, 152, 153, 154, 155)
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156. A method for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said method comprising:
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generating a trigger signal comprising a trigger action, user request data and said at least one unique identifier; sending said trigger signal for processing by a message application server; receiving said trigger signal at the message application server; deriving said mobile device address from said at least one unique identifier; generating content based on said user request data; and sending said generated content to said device address of said mobile device; wherein said generated content comprises verification data. - View Dependent Claims (157, 158, 159)
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160. A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to enable targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, the control logic comprising:
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computer readable program code means for generating a trigger signal comprising a trigger action, user request data and said at least one unique identifier; computer readable program code means for sending said trigger signal for processing by a message application server; computer readable program code means for receiving said trigger signal at the message application server; computer readable program code means for deriving said mobile device address from said at least one unique identifier; computer readable program code means for generating content based on said user request data; and computer readable program code means for sending said generated content to said device address of said mobile device; wherein said generated content comprises verification data - View Dependent Claims (161, 162, 163)
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Specification
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Current AssigneeMantis Communications, LLC (Mantis Messaging, Inc.)
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Original Assigneem-Qube Incorporated (Mobile Messenger Americas, Inc.)
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InventorsGrindeland, Mark, Hewes, Gerald, Priyadarshan, Eswar, Snyder, Randall, Trioano, Michael L.
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Granted Patent
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Time in Patent OfficeDays
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Field of Search
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US Class Current705/14.55
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CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0207 Discounts or incentives, e....G06Q 30/0222 During e-commerce, i.e. onl...G06Q 30/0225 Avoiding fraudsG06Q 30/0238 at point-of-sale [POS]G06Q 30/0257 User requestedG06Q 30/0267 Wireless devicesG06Q 30/0277 Online advertisementH04L 12/1859 adapted to provide push ser...H04L 12/189 in combination with wireles...H04L 51/10 Multimedia informationH04L 51/58 Message adaptation for wire...H04L 67/04 specially adapted for termi...H04M 3/5166 in combination with interac...H04W 8/26 Network addressing or numbe...
