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Targeting with television audience data across multiple screens

DC CAFC
  • US 9,386,356 B2
  • Filed: 12/29/2015
  • Issued: 07/05/2016
  • Est. Priority Date: 11/26/2008
  • Status: Active Grant
First Claim
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1. A system comprising:

  • a television to generate a fingerprint data;

    a relevancy-matching server to;

    match primary data generated from the fingerprint data with targeted data, based on a relevancy factor, andsearch a storage for the targeted data;

    wherein the primary data is any one of a content identification data and a content identification history;

    a mobile device capable of being associated with the television to;

    process an embedded object,constrain an executable environment in a security sandbox, andexecute a sandboxed application in the executable environment; and

    a content identification server to;

    process the fingerprint data from the television, andcommunicate the primary data from the fingerprint data to any of a number of devices with an access to an identification data of at least one of the television and an automatic content identification service of the television.

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