Targeting with television audience data across multiple screens
DC CAFCFirst Claim
1. A system comprising:
- a television to generate a fingerprint data;
a relevancy-matching server to;
match primary data generated from the fingerprint data with targeted data, based on a relevancy factor, andsearch a storage for the targeted data;
wherein the primary data is any one of a content identification data and a content identification history;
a mobile device capable of being associated with the television to;
process an embedded object,constrain an executable environment in a security sandbox, andexecute a sandboxed application in the executable environment; and
a content identification server to;
process the fingerprint data from the television, andcommunicate the primary data from the fingerprint data to any of a number of devices with an access to an identification data of at least one of the television and an automatic content identification service of the television.
3 Assignments
Litigations
2 Petitions
Accused Products
Abstract
A method, apparatus, and system related to relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device are disclosed. In one embodiment, a system may comprise a networked device, a relevancy-matching server, and a client device. The networked device may be configured to generate a preliminary data and/or a primary data associated with a user and automatically announce a sandbox-reachable service of the networked device to a discovery module. The relevancy-matching server may be configured to match a targeted data with the primary data based on a relevancy factor associated with the user. The client device may be configured to automatically process an identification data of the networked device and/or the sandbox-reachable service of the networked device from the discovery module and to automatically associate with the networked device based on the identification data.
932 Citations
21 Claims
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1. A system comprising:
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a television to generate a fingerprint data; a relevancy-matching server to; match primary data generated from the fingerprint data with targeted data, based on a relevancy factor, and search a storage for the targeted data; wherein the primary data is any one of a content identification data and a content identification history; a mobile device capable of being associated with the television to; process an embedded object, constrain an executable environment in a security sandbox, and execute a sandboxed application in the executable environment; and a content identification server to; process the fingerprint data from the television, and communicate the primary data from the fingerprint data to any of a number of devices with an access to an identification data of at least one of the television and an automatic content identification service of the television. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A relevancy-matching server communicatively coupled with a television and a mobile device through a network, comprising:
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a processor; a memory communicatively coupled with the processor; and instructions stored in the memory and executed using the processor configured to; match primary data generated using a fingerprint data with targeted data, based on a relevancy factor comprising at least one of a category of the primary data, a behavioral history of a user, a category of a sandboxed application, and another information associated with the user, search a storage for the targeted data, wherein the primary data is any one of a content identification data and a content identification history, and wherein the relevancy-matching server is to cause a rendering of the targeted data to the user through the sandboxed application of the mobile device. - View Dependent Claims (11, 12, 13)
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14. A method of a relevancy-matching server comprising a set of instructions when executed through a machine using a processor and a memory to comprise the operations of:
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matching primary data generated from a fingerprint data with targeted data, based on a relevancy factor and to search a storage for the targeted data using the processor communicatively coupled with the memory; wherein the primary data is any one of a content identification data and a content identification history; matching the targeted data with the primary data in a manner such that the relevancy-matching server is to search the storage for at least one of a matching item and a related item based on the relevancy factor comprising at least one of a category of the primary data, a behavioral history of a user, a category of a sandboxed application, and an other information associated with the user; and wherein the relevancy-matching server is to cause a rendering of the targeted data to the user through the sandboxed application of a mobile device. - View Dependent Claims (15, 16, 17)
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18. A relevancy-matching server communicatively coupled with a television and a mobile device through a network, comprising:
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a processor; a memory communicatively coupled with the processor; and instructions stored in the memory and executed using the processor configured to; match primary data generated using a fingerprint data with targeted data, based on a relevancy factor comprising at least one of a category of the primary data, a behavioral history of a user, a category of a sandboxed application, and another information associated with the user, search a storage for the targeted data, wherein the primary data is any one of a content identification data and a content identification history, wherein at least one of the television and the mobile device to generate the fingerprint data, and wherein a content identification server to; process the fingerprint data from at least one of the television and the mobile device, and communicate the primary data from the fingerprint data to any of a number of devices with an access to an identification data of at least one of the television and an automatic content identification service of the television. - View Dependent Claims (19, 20, 21)
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Specification