Method and system for peer-to-peer advertising between mobile communication devices

DC CAFC

US 7,664,516 B2
Filed: 12/23/2005
Issued: 02/16/2010
Est. Priority Date: 12/27/2004
Status: Expired due to Fees

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First Claim

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1. In a system comprising a network, a source communication device, a destination communication device and an intermediary connected to the network, a method for providing advertising content to a recipient associated with the destination communication device and for subsidizing a qualified subscriber associated with the source communication device comprising:

creating a first profile including a set of demographic requirements related to at least one advertiser of a group of advertisers;

creating a second profile including a set of demographic data related to the subscriber;

deriving a match condition between the first profile and the second profile;

determining if the subscriber is a qualified subscriber based on the match condition;

conditioning a set of subsidy programs based on the match condition;

communicating a subsidy program of the set of subsidy programs to the qualified subscriber;

receiving a first selection of the at least one advertiser of the group of advertisers from the qualified subscriber;

receiving a second selection of a chosen subsidy program from the set of subsidy programs from the qualified subscriber;

providing an endorsement tag related to the at least one advertiser of the group of advertisers and linked with the advertising content;

transmitting a content communication from the qualified subscriber to the recipient including the endorsement tag;

subsidizing the qualified subscriber according to the chosen subsidy program;

receiving a signal from the recipient through execution of the endorsement tag to transmit the advertising content; and

,transmitting the advertising content to the recipient.

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Abstract

Disclosed are a method and system for peer-to-peer advertising between mobile communication devices. A subsidy program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and subsidy programs for the qualified subscriber is selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

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29 Claims

1. In a system comprising a network, a source communication device, a destination communication device and an intermediary connected to the network, a method for providing advertising content to a recipient associated with the destination communication device and for subsidizing a qualified subscriber associated with the source communication device comprising:
- creating a first profile including a set of demographic requirements related to at least one advertiser of a group of advertisers;
  
  creating a second profile including a set of demographic data related to the subscriber;
  
  deriving a match condition between the first profile and the second profile;
  
  determining if the subscriber is a qualified subscriber based on the match condition;
  
  conditioning a set of subsidy programs based on the match condition;
  
  communicating a subsidy program of the set of subsidy programs to the qualified subscriber;
  
  receiving a first selection of the at least one advertiser of the group of advertisers from the qualified subscriber;
  
  receiving a second selection of a chosen subsidy program from the set of subsidy programs from the qualified subscriber;
  
  providing an endorsement tag related to the at least one advertiser of the group of advertisers and linked with the advertising content;
  
  transmitting a content communication from the qualified subscriber to the recipient including the endorsement tag;
  
  subsidizing the qualified subscriber according to the chosen subsidy program;
  
  receiving a signal from the recipient through execution of the endorsement tag to transmit the advertising content; and
  
  ,transmitting the advertising content to the recipient.
- View Dependent Claims (8, 9, 10, 11, 12, 14, 23)
- - 8. The method of claim 1, comprising the further step of uploading the advertising content to the intermediary from at least one advertiser.
  - 9. The method of claim 8, wherein the step of transmitting the content communication includes the further step of choosing the content communication from one of the group of a text media type, an audio media type, video media type, and a graphic media type.
  - 10. The method of claim 1, wherein the step of creating the second profile is carried out by the subscriber at an intermediary website hosted by the intermediary.
  - 11. The method of claim 1, wherein the step of recognizing a subsidy includes the further steps of:
    - determining a first subsidy value related to transmitting the content communication; and
      
      , determining a second subsidy value related to the recipient interacting with the endorsement tag.
  - 12. The method of claim 1, wherein a set of advertising criteria is specified in the first profile and a set of subscriber criteria is specified in the second profile;
    - wherein the step of determining comprises the further steps of;
      
      comparing the advertiser criteria to the subscriber criteria;
      
      determining if a match exists between the advertising criteria and the subscriber criteria;
      
      if the match exists, then notifying the subscriber and the at least one advertiser of the match.
  - 14. The method of claim 1, wherein the step of transmitting the content communication includes the further steps of:
    - linking the endorsement tag with the advertisement; and
      
      transmitting the endorsement tag contemporaneously to the content communication.
  - 23. The method of claim 11 including the further steps of:
    - measuring a frequency of communication between the source communication device and the destination communication device; and
      
      ,measuring a frequency of interaction by the recipient; and
      
      ,the step of recognizing further comprises the step of basing the subsidy program on the frequency of communication and the frequency of interaction.

2. A method for providing access to an advertisement from an advertiser to a source communication device possessed by a subscriber and distributing the access to the advertisement from the source communication device to a destination communication device possessed by a recipient, wherein the destination communication device is compatible with the source communication device, and the recipient having a relationship to the subscriber, the method comprising the steps of:
- comparing a desired demographic profile to a subscriber demographic profile to derive a match;
  
  establishing a bi-lateral endorsement between the subscriber and the advertiser;
  
  providing a subsidy program to the subscriber based on the match;
  
  sending a token related to the advertisement to the source communication device;
  
  activating an endorsement manager in the source communication device;
  
  initiating a communication session between the source communication device and the destination communication device;
  
  transmitting a message, including the token, from the source communication device to the destination communication device contemporaneously with the communication session; and
  
  recognizing a subsidy, according to the subsidy program, for the subscriber after a termination of the communication session.
- View Dependent Claims (3, 4, 5, 6, 7, 13, 15, 16, 17, 18, 19, 24, 25, 29)
- - 3. The method of claim 2, wherein the step of transmitting a message further comprises transmitting the token from the source communication device to the destination communication device using the endorsement manager.
  - 4. The method of claim 2, wherein the step of comparing the desired demographic profile further comprises the step of creating the demographic profile according to a set of advertiser criteria.
  - 5. The method of claim 2, wherein the step of recognizing a subsidy further comprises the step of relating the subsidy to a number of messages sent by the subscriber.
  - 6. The method of claim 5, wherein the step of providing a subsidy further comprises the step of relating the subsidy to one of the group of a product discount, a reward, and a mitigation of expenses.
  - 7. The method of claim 2, wherein the step of recognizing a subsidy includes the further step of basing the subsidy on an acknowledgment by the destination communication device of the receipt of the token.
  - 13. The method of claim 2, further comprising the steps of:
    - transmitting the endorsement manager to the source communication device;
      
      installing the endorsement manager for use in the source communication device; and
      
      storing the token in a memory residing in the source communication device.
  - 15. The method of claim 13, wherein the step of transmitting the message includes the additional steps of:
    - transmitting the message from the source communication device to the destination communication device using the endorsement manager; and
      
      recording a set of information related to an interaction with the token by the recipient at the destination communication device.
  - 16. The method of claim 2, further comprising the steps of:
    - determining if the recipient accepts the communication session;
      
      displaying the token if the recipient accepts the communication session;
      
      redirecting the recipient to a website displaying the advertisement upon an interaction with the token by the recipient; and
      
      storing a set of data, related to the interaction with the token, in a memory residing on the source communication device.
  - 17. The method of claim 2, wherein an intermediary interacts with the advertiser, the source communication device and the destination communication device, further comprising the steps of:
    - storing a first set of historical data, related to an interaction with the token by the recipient, in a memory residing on the source communication device;
      
      periodically transmitting the first set of historical data to the intermediary;
      
      updating the advertisement; and
      
      calculating the subsidy based on the interaction with the token.
  - 18. The method of claim 17, further comprising the steps of:
    - storing a second set of historical data, related to transmitting the message, in a memory residing on the source communication device;
      
      storing a third set of historical data, related to a viewing of the advertisement by the recipient in the memory residing at the intermediary;
      
      periodically transmitting the second set of historical data from the source communication device to the intermediary; and
      
      ,comparing the first set of historical data, the second set of historical data, and the third set of historical data against the subsidy program to determine the subsidy.
  - 19. The method of claim 18, further comprising:
    - generating a report, to the subscriber and the advertiser, related to the first set of historical data, the second set of historical data and the third set of historical data for review via an intermediary website.
  - 24. The method of claim 2 where the step of transmitting the message includes the additional steps of:
    - sending a text message;
      
      storing a set of subscriber transmission data on the source communication device; and
      
      storing a set of recipient interaction data on the source communication device.
  - 25. The method of claim 24 where the step of sending a text message to the destination communication device includes the additional step of sending an advertising link in the text message.
  - 29. The method of claim 2 where the step of sending a token includes the step of sending the advertisement to the source communication device for storage.

20. A system for a set of advertisers to provide a set of advertising media from a first communication device to a second communication device, associated with a recipient, connected in a communication session via a network, the system providing a subsidy to a qualified subscriber associated with the first communication device, the system comprising:
- an intermediary, supporting a set of subsidy programs, an analysis application, and a website, resident on a computer server, connected to the network;
  
  at least one subsidy program, of the set of subsidy programs, being associated with atleast one advertiser of the set of advertisers, for determining the subsidy;
  
  the intermediary having a processor configured to perform the following steps;
  
  receive a set of demographic qualifications from at least one advertiser of the set of advertisers;
  
  communicate a set of advertiser profiles related to the set of advertisers to a potential subscriber via the first communication device,receive a subscriber profile related to the potential subscriber from the potential subscriber;
  
  compare the subscriber profile related to the potential subscriber to the set of demographic qualifications from the at least one advertiser of the set of advertisers to determine a qualified subscriber,determine a bi-lateral endorsement by the qualified subscriber and the at least one advertiser; and
  
  ,transmit the set of advertising media to the first communication device;
  
  an endorsement manager, resident on the first communication device, programmed to;
  
  transmit at least one advertising media, of the set of advertising media, to the second communication device;
  
  log a first set of data related to the communication session; and
  
  , transmit the first set of data to the analysis application;
  
  the intermediary having a processor configured to execute the analysis application, and perform the following steps;
  
  conduct an evaluation of the first set of data;
  
  determine an amount of the subsidy according to the evaluation; and
  
  relate the subsidy to the qualified subscriber.
- View Dependent Claims (21, 22, 26, 27)
- - 21. The system of claim 20 wherein:
    - the processor, when executing the analysis application, further performs the following steps;
      
      select a subset of advertisers from the set advertisers and at least one subsidy program of the set of subsidy programs; and
      
      , download the identity of the each advertiser of the subset of advertisers and the at least one subsidy program to the first communication device.
  - 22. The system of claim 21 wherein the processor, when executing the analysis application, further updates the set of advertising media resident on the source device.
  - 26. The system of claim 22 where the at least one advertising media of the set of advertising media is a text message.
  - 27. The system of claim 26 where the text message includes an active link.

28. A method for providing an advertisement related to an advertiser from an intermediary machine to a source communication device possessed by a subscriber and distributing the advertisement between the source communication device and a destination communication device possessed by a contact of a set of contacts related to the subscriber, the method comprising:
- providing a first communication channel between an intermediary machine and the source communication device;
  
  qualifying the subscriber, to become a qualified subscriber, by comparing a desired demographic profile from the advertiser to a descriptive demographic profile associated with the subscriber;
  
  establishing a bi-lateral endorsement between the qualified subscriber and the advertiser;
  
  moving the advertisement from the intermediary machine to the source communication device over the first communication channel;
  
  activating an endorsement manager in the source communication device;
  
  providing a second communication channel between the source communication device and the destination communication device;
  
  initiating a communication session from the source communication device to the destination communication device over the second communication channel;
  
  associating the advertisement with the communication session;
  
  transmitting the advertisement to the destination communication device;
  
  accessing the advertisement through the destination communication device;
  
  storing a first set of data relating to transmitting the advertisement in the source communication device;
  
  uploading the first set of data from the source communication device to the intermediary machine over the first communication channel;
  
  storing a second set of data relating to accessing the advertisement in the intermediary machine;
  
  recognizing a first reward for the qualified subscriber based on the first set of data and the second set of data; and
  
  ,recognizing a second award for the qualified subscriber based on a frequency of communication sessions.

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Litigation Data

Current Assignee
Andrew Levi
Original Assignee
Aztech Systems Limited
Inventors
Levi, Andrew E., Bauer, Bradley W.
Primary Examiner(s)
Corsaro, Nick
Assistant Examiner(s)
Hua, Quan M

Application Number

US11/318,144
Publication Number

US 20070016921A1
Time in Patent Office

1,516 Days
Field of Search

725/32, 725/33, 725/34, 725/35, 725/36, 455/258, 705/14
US Class Current

455/466
CPC Class Codes

G01S 19/13   Receivers

G06Q 30/02   Marketing; Price estimation...

G06Q 30/0207   Discounts or incentives, e....

G06Q 30/0217   involving input on products...

G06Q 30/0241   Advertisements

G06Q 30/0247   Calculate past, present or ...

G06Q 30/0251   Targeted advertisements

G06Q 30/0252   based on events or environm...

G06Q 30/0255   based on user history

G06Q 30/0261   based on user location

G06Q 30/0269   based on user profile or at...

G06Q 30/0276   Advertisement creation

H04M 15/8083   involving reduced rates or ...

H04M 2215/0192   Sponsored, subsidised calls...

Method and system for peer-to-peer advertising between mobile communication devices

First Claim

4 Assignments

Litigations

1 Petition

Accused Products

Abstract

39 Citations

29 Claims

Specification

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Method and system for peer-to-peer advertising between mobile communication devices

First Claim

4 Assignments

Subscription Required

Subscription Required

Litigations

1 Petition

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Accused Products

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Abstract

39 Citations

29 Claims

Specification

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Solutions

Use Cases

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