CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES

US 20110082858A1
Filed: 10/06/2009
Published: 04/07/2011
Est. Priority Date: 10/06/2009
Status: Active Grant

First Claim

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1. A method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page, the method comprising:

receiving a Web Page to monitor;

determining one or more conversions to correlate, wherein the one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page;

identifying the visitor to the Web Page, wherein the visitor to the Web Page completed at least one action included in the conversions to correlate;

identifying the at least one action completed by the visitor;

identifying an external reference that directed the visitor to the Web Page, wherein the external reference contains a reference to the Web Page.

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Abstract

One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page.

127 Citations

23 Claims

1. A method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page, the method comprising:
- receiving a Web Page to monitor;
  
  determining one or more conversions to correlate, wherein the one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page;
  
  identifying the visitor to the Web Page, wherein the visitor to the Web Page completed at least one action included in the conversions to correlate;
  
  identifying the at least one action completed by the visitor;
  
  identifying an external reference that directed the visitor to the Web Page, wherein the external reference contains a reference to the Web Page.
- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
- - 2. The method of claim 1, wherein the Web Page is a collection of one or more pages.
  - 3. The method of claim 2, wherein the Web Page includes one or more entry pages, wherein the one or more entry pages includes one or more links to additional pages within the Web Page.
  - 4. The method of claim 1, wherein the external reference is a collection of one or more related external references.
  - 5. The method of claim 1, wherein the external reference is a search results page containing a link to the Web Page and identifying the external reference includes parsing a search referral header contained in the Web Page when accessed using the link from the search results page.
  - 6. The method of claim 1, wherein identifying the external reference includes parsing log files from a web server, wherein the web server is configured to deliver the Web Page to the visitor.
  - 7. The method of claim 1, wherein identifying the external reference includes receiving data about a web history of the visitor from code included in the Web Page.
  - 8. The method of claim 1, wherein the at least one action completed by the visitor on the Web Page includes a purchase by the visitor of one or more items from the Web Page.
  - 9. The method of claim 8, wherein identifying the at least one action completed by the visitor includes identifying an amount of money spent by the visitor on the purchase.
  - 10. The method of claim 1, further comprising determining a traffic conversion rate from each of a plurality of external references that direct visitors to the Web Page.
  - 11. The method of claim 1, wherein the at least one action completed by the visitor on the Web Page includes following a link on the Web Page to a second Web Page.
  - 12. The method of claim 1, wherein the external reference is a search results page containing a link to the Web Page and identifying the external reference further includes:
    - identifying a keyword searched; and
      
      identifying a ranking of the Web Page on the search results page.

13. A method for correlating external references to a Web Page with the number of conversions on the Web Page, the method comprising:
- receiving a Web Page to monitor;
  
  identifying a conversion on the Web Page, wherein the conversion includes one or more actions performed on the Web Page by a visitor to the Web Page;
  
  identifying the visitor to the Web Page, wherein the visitor to the Web Page completed the conversion on the Web Page; and
  
  identifying an external reference that directed the visitor to the Web Page, wherein the external reference contains a reference to the Web Page.
- View Dependent Claims (14, 15, 16, 17)
- - 14. The method of claim 13, further comprising:
    - crawling the external reference, wherein crawling the external reference includes evaluating a reference to determine;
      
      one or more channels the external reference appears in; and
      
      one or more signals in the external reference.
  - 15. The method of claim 14, wherein the one or more signals includes one of:
    - anchor text;
      
      orlink tags
  - 16. The method of claim 13, wherein the conversion on the Web Page includes loading the Web Page.
  - 17. The method of claim 13, wherein the conversion on the Web Page includes following a link on the Web Page to a second Web Page.

18. A system for correlating external references to a Web Page with the number of conversions on the Web Page, the system comprising:
- an information database, wherein the information database includes data that identifies;
  
  one or more conversions on a Web Page;
  
  one or more visitors to the Web Page; and
  
  one or more external references, wherein the one or more external references include a reference to the Web Page used by the one or more visitors to the Web Page;
  
  a job coordinator configured to divide the one or more conversions into one or more groups to be correlated;
  
  a cloud warehouse, wherein the cloud warehouse includes one or more nodes that contain one more computing resources configured to correlate the one or more conversions with the one or more visitors and the one or more external references; and
  
  wherein the job coordinator is configured to assign each of the one or more groups to one of the one or more nodes in the cloud warehouse for correlation.
- View Dependent Claims (19, 20, 21, 22, 23)
- - 19. A system according to claim 18, wherein the job coordinator is configured to divide the one or more conversions into the one or more groups based on the type of conversion.
  - 20. A system according to claim 18, wherein the job coordinator is configured to divide the one or more conversions into the one or more groups based on the time of conversion.
  - 21. A system according to claim 18, wherein the job coordinator is configured to assign each of the one or more groups to one of the nodes in the cloud warehouse based on a preference set by a webmaster.
  - 22. A system according to claim 21, wherein the preference set by the webmaster includes a cost of using the node.
  - 23. A system according to claim 21, wherein the preference set by the webmaster includes processing time by the node to complete the correlation.

Specification

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Current Assignee
Brightedge Technologies Incorporated
Original Assignee
Brightedge Technologies Incorporated
Inventors
Yip, Rolland, Yu, Jimmy, Park, Lemuel S.

Granted Patent

US 8,671,089 B2
Time in Patent Office

Days
Field of Search
US Class Current

707/727
CPC Class Codes

G06Q 30/02   Marketing; Price estimation...

G06Q 30/0246   Traffic

G06Q 30/0601   Electronic shopping [e-shop...

CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES

First Claim

2 Assignments

0 Petitions

Accused Products

Abstract

127 Citations

23 Claims

Specification

Solutions

Use Cases

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CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES

First Claim

2 Assignments

Subscription Required

Subscription Required

0 Petitions

Subscription Required

Accused Products

Subscription Required

Abstract

127 Citations

23 Claims

Specification

Subscription Required

Solutions

Use Cases

Quick Links