Correlating web page visits and conversions with external references
DC CAFC
First Claim
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1. A method of correlating an external reference to one or more entry web pages with one or more conversions performed as a result of visits to the entry web pages to provide information regarding an effectiveness of an organic marketing campaign, the method comprising:
- identifying a plurality of entry web pages;
by a computing device, identifying a plurality of visitors to the entry web pages;
by the computing device, identifying a plurality of conversions performed as a result of visits to the entry web pages, each conversion performed by one of the visitors;
by the computing device, analyzing information regarding the conversions and the visits, wherein the information regarding the conversions and the visits were generated by an independent system;
by the computing device, for each visit to one of the entry web pages, identifying an organic referral originating from a search engine that directed the one of the visitors associated with the respective visit to the web page, wherein identifying the organic referral from the search engine comprises parsing a referral header associated with the entry web page;
by the computing device, requesting, using one or more keywords, organic search results from the search engine that originated the organic search referral;
by the computing device, receiving the organic search results from the search engine; and
by the computing device, analyzing the organic search results to determine rank positions of the entry web pages; and
by the computing device, determining a correlation between the rank positions of the entry web pages, the conversions, and the keywords.
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Abstract
One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page.
20 Citations
17 Claims
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1. A method of correlating an external reference to one or more entry web pages with one or more conversions performed as a result of visits to the entry web pages to provide information regarding an effectiveness of an organic marketing campaign, the method comprising:
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identifying a plurality of entry web pages; by a computing device, identifying a plurality of visitors to the entry web pages; by the computing device, identifying a plurality of conversions performed as a result of visits to the entry web pages, each conversion performed by one of the visitors; by the computing device, analyzing information regarding the conversions and the visits, wherein the information regarding the conversions and the visits were generated by an independent system; by the computing device, for each visit to one of the entry web pages, identifying an organic referral originating from a search engine that directed the one of the visitors associated with the respective visit to the web page, wherein identifying the organic referral from the search engine comprises parsing a referral header associated with the entry web page; by the computing device, requesting, using one or more keywords, organic search results from the search engine that originated the organic search referral; by the computing device, receiving the organic search results from the search engine; and by the computing device, analyzing the organic search results to determine rank positions of the entry web pages; and by the computing device, determining a correlation between the rank positions of the entry web pages, the conversions, and the keywords. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of correlating an external reference to one or more entry web pages with one or more conversions performed as a result of visits to the entry web pages to provide information regarding an effectiveness of an organic marketing campaign, the method comprising:
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identifying a plurality of entry web pages; by a computing device, identifying a plurality of visits to the entry web pages; by the computing device, identifying a plurality of conversions performed as a result of visits to the entry web pages, each conversion performed within the context of a visit starting at the entry web page; by the computing device, analyzing information regarding the conversions and the visits, wherein the information regarding the conversions and the visits were generated by an independent system; by the computing device, for each visit to one of the entry web pages, identifying an organic referral from a search engine that triggered the respective visit to the web page, wherein identifying the organic referral from the search engine comprises parsing a referral header associated with the entry web page; by the computing device, requesting, using one or more keywords, organic search results from the search engine that originated the organic search referral; by the computing device, receiving the organic search results from the search engine; and by the computing device, analyzing the organic search results to determine rank positions of the entry web pages; and by the computing device, determining a correlation between the search-engine rankings of the web pages, the conversions, and the keywords. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method for estimating the value of an organic marketing campaign, the method comprising:
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receiving an identification of one or more entry pages associated with a website; receiving one or more keywords related to the entry pages; by a computing device, receiving conversion data, wherein the conversion data comprises referral information identifying visits to at least one of the entry pages, wherein the visits consist of organic referrals from a search engine that triggered the visits to the at least one of the entry pages, wherein each organic referral was identified based on a referral header associated with the visit to the respective entry web page; by the computing device, analyzing information regarding the conversion data and the visits, wherein the information regarding the conversion data and the visits were generated by an independent system; by the computing device, requesting, using the keywords, organic search results from the search engine that originated at least one of the organic referrals; by the computing device, receiving the organic search results from the search engine; by the computing device, analyzing the organic search results to determine rank positions of the entry pages; and by the computing device, determining a correlation between the rank positions of the entry pages, the conversion data, and the keywords. - View Dependent Claims (14, 15, 16, 17)
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Specification
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Litigation Data
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Current AssigneeBrightedge Technologies Incorporated
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Original AssigneeBrightedge Technologies Incorporated
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InventorsYu, Jimmy, Park, Lemuel S., Yip, Rolland
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Primary Examiner(s)NGUYEN, KIM T
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Application NumberUS12/574,069Publication NumberTime in Patent Office1,617 DaysField of Search707/706, 707/748US Class Current707/706CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0246 TrafficG06Q 30/0601 Electronic shopping [e-shop...
